A look at YoY Growth of the Two Wheeler OEMs and the Industry –
De-growth in the Two Wheeler Industry is a bad sign. The Two Wheeler Industry had been pretty immune to price hikes, stock market volatility, rupee depreciation – However drop in the sales means that the increase in Insurance Prices, Negative Consumer sentiment in Rural Markets, has highly affected two wheeler sales.
Another trend which is seen primarily this year is drop in Bike Segment – Clearly visible in Honda’s sales drop. India’s love for scooters slowly seems to be wading down. In this Financial Year; while the motorcycle segment grew a healthy 13%; scooters could grow only 5%. Also Honda now faces stiff competition from TVS, Suzuki & Yamaha in scooters segment. Quoting ET Article – Experts said urban buyers are deferring plans to buy scooters due to the rise in the cost of ownership. “Unlike motorcycles, which are used for daily commute by small businessmen and farmers in rural areas, scooters are family vehicles,” explained Ashish Kale, president of the Federation of Automobile Dealers Associations. “Scooters are more often a second two-wheeler used by the women in families in urban areas. With fuel prices and insurance costs increasing last year, many such buyers put off discretionary purchases, slowing down scooter sales.”
Bajaj has clearly been the biggest gainer this year! The OEMs price revision of its models has worked magic for the brand and the Motorcycle maker has grew impressively in terms of volumes.
Royal Enfield has been struggling off late and the erstwhile poster boy has now revised (reduced) its year sales estimates. While we see that the OEM is slowly losing its royalty and the segment is shrinking; new players such as Jawa pose a bigger threat as well.
Market Share Graph:
Top 4 OEMs (Hero, Honda, TVS & Bajaj) command 88.3% of the Market Share – Crazy!