FINANCIAL YEAR 2020-2021: Detailed OEM Wise Sales Analysis
The Indian Passenger Vehicle Industry went through one of the toughest times in FY2021. The month of April 2020 recorded zero wholesale for the first time in the history of the auto industry and the incessant lockdowns across the country put a dent on the economy and job losses made it worse.
However; there was a spurt in economic recovery during the festive season and cars sales picked up strongly. It can be rightly said that the Industry saw a V-shaped recovery and new model launches kept the fervor on. We saw October where the industry touched 3,33,660 numbers after a very long time. In total, the Industry touched a total of 27,06,924 numbers for the Financial year.
*Note: Maxximo, Magic Numbers are not considered
The Industry touched the 3 lakh mark once in October and consistently crossed the 3 lakh mark in all three months of the Q4!
Top 5 OEM:
The top 5 OEMs contribute to about 84% of the total volume. This means clearly the top 5 calls the shots as to what is currently happening in the Indian Auto Industry.
OEM WISE MONTH WISE VOLUME
Maruti Suzuki registered a volume of 12,93,840 numbers and retained their number 1 spot.
Hyundai touched a volume of 4,71,535 in total. And took the Number 2 spot.
Tata Motors has climbed up the ladder to a formidable rank 3 with volumes of 2,22,011.
Maruti Stands out of the crowd with its close to 50% market share, followed by Hyundai a close second and Tata Motors at third. The month-wise trend is presented above in a graphical format.
Interestingly Kia motors has taken over Mahindra for the rank 4 spot. Mahindra is a close rank 5.
Toyota had its set of challenges this FY with the shutdown and also the semiconductor challenges and has managed a below-par volume of less than 1,00,000.
OEM MARKET SHARE COMPARISON: TY V/S LY
Maruti Suzuki loses market share. And comes down below the 50% mark.
The strong come back from Tata motors has strengthened its market share and almost doubled it at 8.20%
Kia is the next big gainer in market share with 5.75% market share.
THIS(FY2021) V/S LY (FY2020) GROWTH IN VOLUMES AND PERCENTAGE
Kia has the highest growth. with almost doubling its volume.
Next comes Tata motors at close to 70%
Followed by MG at rank 3 in terms of growth with 62%
Maruti Suzuki, closed at a strong Market share of 47.8%
Hyundai built on its effort and closed on a market share of 17.42%
Tata Motors came close to 10% and registered an 8.20% market share.
Kia and Mahindra stood at about 5.75% market share.
The Impact of the Pandemic
The Auto Industry experienced a "V" shape recovery. The Q1 was the toughest part. however, since Q2 the recovery was strong and the customer need for personal mobility shot up.
Quarter Wise Performance Trend: Volume & M.S
All OEMs did recover strongly post the Q1 debacle. However, the stronger recoveries were experienced by Kia and Tata Motors. FY2020-21 was a bag of mixed fortunes -On one end Q1 had put things out of gear, we had dealerships shutting down. However, Q3 gave us the best ever Q3 for a long time. Q4 even though gave good volumes but was overshadowed by the semiconductor shortage.
The Semiconductor issues did slow things down in Q4. However, with the supply easing a bit, we are very confidently positioned for a better financial year this time in the FY 2021-22.