Honda Cars India today announced that its popular family sedan Honda Amaze has cumulatively sold 5 lakh units since its first introduction in 2013. The car, presently in its second generation version is presently the largest selling model for Honda accounting for more than 40% of company sales. Being an India-centric product, the Made in India Amaze from Honda’s Tapukara plant in Rajasthan is sold in both domestic and export markets in different countries.
Speaking on the occasion Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd said, “It’s a proud moment for us to achieve the 5 lakh sales milestone for Honda Amaze. We would like to thank our customers for the love and acceptance they have shown for the brand and our partners for their continuous support. Honda Amaze is our strategic entry model in India and a key pillar of our business. Its popularity and acceptance in both big and small cities is a testament that the premium sedan not only matches the customer needs but also exceeds their expectations.” He further added, “It’s our endeavor to offer the latest technology, and class-defining products with outstanding comfort, safety, and peace of mind. The success of Amaze is a reflection of our commitment to the market and our customers.”
Honda Amaze has created a presence and acceptance across markets. The model’s current sales contribution from Tier 1 markets is almost 40% while Tier 2 & 3 combined contribution is around 60%. Honda Amaze is the entry model in Honda’s line-up. Currently, almost 40% of its customers are first-time buyers! With the growing popularity of automatic transmission models among customers, the share of automatics in Amaze has also progressively increased from 9% at the time of the initial introduction in 2013 to currently more than 30%.
In line with the market shift towards Petrol during the last few years, the petrol variants of the Honda Amaze also dominate the overall Amaze sales across the country.