Car exports from India remained flat during the fiscal year 2013-14. Hyundai and Maruti Suzuki, two of the biggest car exporters, posted a decline in shipments, while overseas sales by Nissan, Toyota and Volkswagen increased.
Maruti Suzuki lost its coveted second slot in the lucrative car exports, 10 years after it ceded the crown to South Korean, Hyundai Motors as it grapples with intensified competition in overseas markets.
In the new pecking order, Nissan Motors India has moved ahead of Maruti in terms of export numbers as its current models Mirca and the Sunny sedan outsell Maruti’s list of top seller like A-Star, Alto and DZire.Nissan India increased its export increased its export numbers by shipping 18% additional cars in the last financial year to take its tally to 1.16 lakh units, while Maruti Suzuki lost 16% in overseas sales to end the fiscal at 1.01 lakh cars sent out of India.
Two-wheeler exports from India grew 6.52 percent to 20,83,938 units in 2013-14 from 19,56,378 units in 2012-13.
Motorcycle exports rose 6.48 percent to 19,82,755 units, while scooter shipments were up 3.15 percent to 93,931 units. Bajaj Auto exported 13,23,173 motorcycles, an increase of 2.32 percent, while Hero MotoCorp’s overseas sales declined 17.05 percent to 1,13,238 units in 2013-14. Honda Motorcycle & Scooter India (HMSI) exported 1,11,710 units, up 7.65 percent from the previous financial year. Yamaha’s exports stood at 1,93,129 units, up 45.8 percent. In the scooter segment, HMSI exported 51,932 units, up 20.85 percent, while Hero MotoCorp’s exports declined 28.55 percent to 17,525 units. TVS dispatched 18,693 units to foreign locations an increase of 7.62 percent.
Three-wheeler exports remained healthy and TVS was the biggest gainer in the previous fiscal with 103% YoY growth. Bajaj still remains miles ahead of competition and posts over 2.6 lakh export units in FY. M&M becomes the only OEM with a negative YoY growth.
Commercial Vehicle Industry also experiences a negative growth and the industry sees no respite in exports as well.
In a year where the entire auto industry was reeling to build numbers in the domestic market, the huge production capacity of the OEM’s could only be utilized in building up export volumes. While Nissan, Ford, VW, Renault and othe passenger car makers identified the opportunity – other OEMs as well are jumping in the bandwagon to make India their export hub and start shipping their products to other countries. No wonder Hyundai ships to over 140 countries from India and rakes up on its overall profitability. Bajaj is also the most profitable 2-wheeler manufacturer! – with the export volumes it currently has, the OEM has surely paved way for other biggies to explore the potential. FY 2014-15 will be a crucial year with majority of the OEMs giving equal focus to exports when compared to domestic sales and the competition would shift to the next level! Source 1 Source 2