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Lamborghini has posted a record-breaking first quarter with sales reaching the highest point in its 58-year history. The Italian super sports car manufacturer delivered 2,422 cars from January to March 2021, marking its best Q1 results ever. The increase in sales was more than 25% over the same period last year and is 22% higher than the first quarter of 2019, which stands as the second-best.
The news comes shortly after Rolls-Royce posted its best quarter ever (source), signaling that the luxury brands may be making a significant rebound one year into the pandemic.
Automobili Lamborghini president and chief executive Stephan Winkelmann says the brand continues to respond to strong market demand with a growing appeal despite the ongoing market challenges and uncertainties.
“We have a very positive outlook ahead for this year, thanks to an order bank that has grown by 25% compared to the first quarter of 2020 and already covers nine months of production. We are ready to pursue the new objectives we have set and to respond concretely, with significant innovations, to the moment of extensive transformation that is affecting the automotive industry as a whole.”
Urus SUV obviously was the most popular Lamborghini model with sales of 1,382 units, followed by Huracán at 753 units and Aventador at 287 units. The strongest markets for Lamborghini were the US, China, and Germany, and have shown positive momentum this year.