Mahindra Sales Analysis - February 2021

Mahindra & Mahindra dispatched 15,380 units to its dealers in Feb'21 and recorded a YoY growth of 43%.

• Mahindra Thar has proved to be one of the most popular cars on the Indian roads today and commands a waiting period of up to 41 weeks (source) in certain cities! The model registered its second all-time highest monthly sales dispatches and 2,842 units were shipped in February 2021. Such volumes are unheard of for any Lifestyle Offroader and it almost matched XUV300 volumes in Feb'21.

• Bolero remains Mahindra’s best-selling car and sold well on Feb’21 basis on strong rural demand. It grew a healthy 19% YoY.

• With dispatches of 3,532units; Scorpio was Mahindra’s second best selling model and it recorded 135% YoY growth! It dethroned XUV300 from the second spot (source).

• While XUV300 volumes are grown YoY; it is still below expectations. The optimized prices and 5-star rating from GNCAP have helped the Compact SUV gain volumes in the past few months - but it could do much better.

• XUV500, Marazzo, and KUV100 sales suffered heavily and couldn’t contribute much to Mahindra’s sales. The Indian MNC is planning to bring a facelift of Scorpio & XUV500 to revive the models' volumes.

Mahindra Wholesales Stats for Feb'21 -