Mahindra Sales Analysis – September 2020
Mahindra sold 14,664 units in September 2020 and recorded a growth of 5% in Sep 2020 v/s Sep 2019. Mahindra’s Bolero alone contributed to almost 40% of the overall OEMs volumes!ModelYear-on-Year ComparoMonth-on-Month ComparoSep’20Sep’19Growth (%)Sep’20Aug’20Growth (%)Bolero5,7974,17939%5,7975,4876%XUV3003,7002,49248%3,7002,99024%Scorpio3,5273,600-2%3,5273,3276%MARAZZO9368925%93663547%XUV 5005951,120-47%595919-35%ALTURAS G47375-3%7317200%KUV 10035184-81%3548-27%Verito1109-99%10–Thar0262-100%00–Xylo055–00–TUV 3000995–00–TOTAL14,66413,9635%14,66413,4079%
Bolero is still Mahindra’s best selling car and sold well in Sep’20 basis strong rural demand. It grew a healthy 39% YoY and 6% MoM.
With dispatches of 3,700 units; XUV300 was Mahindra’s second best selling model and it recorded a 48% YoY growth and 24% MoM growth. Mahindra had reduced the prices of the XUV300 by Rs.72,000 in Aug’20 and is now a better value proposition. The volumes for the model has actually increased post the price reduction.
Scorpio was Mahindra’s third best selling model for the month and sold only 3,527 units. It recorded a decline of -2% YoY.
Marazzo BS6 dispatches started in full swing since Aug’20 and around 936 units were shipped to the dealers in Sep’20.
XUV500 volumes is tapering down month after month and it recorded one of the highest YoY degrowth in Sep’20. The volumes almost halved in Sep’20 when compared to Sep’19.