Maruti Suzuki’s premium retail network, NEXA completes 6 years of existence in the Indian market. With the first NEXA showroom in 2015, NEXA has attracted millennial first-time buyers, which makes nearly 70% of its total sales. In a span of six years, NEXA has 380+ outlets covering more than 234 cities across the country. Nexa channel has sold over 14 Lakh cars in the Indian market to date.
Staying ahead with technological developments, NEXA launched its augmented reality showroom in January 2020. This one-of-its-kind virtual showroom allows customers to explore NEXA products effectively and efficiently in a digitalized format.
Speaking on the occasion, Mr. Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “Driven by innovation, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. It is our constant endeavour to keep reinventing to deliver the NEXA experience to ever-evolving customers in the field of automobile and lifestyle. With over 380 showrooms across country, NEXA has helped us attract a new set of customers who were earlier not considering a Maruti Suzuki vehicle. The milestone of 6 years and 1.4million customers is a testimony of the trust that our customers have shown us, over the years.”
NEXA product line-up includes a range of cars – IGNIS, BALENO, CIAZ, S-CROSS, and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customer’s delight.
To mark the occasion, NEXA has released the NEXA Music season 1 finale song ‘Someone’s Watching Over’ composed by AR Rahman and Clinton Cerejo. The song inspires consumers to stay positive in the current challenging times and look forward to a better future.
'Someone’s Watching Over’ composed by AR Rahman and Clinton Cerejo -