MARUTI SUZUKI: Sales Analysis July. Swift, Baleno, Ertiga & Wagon R Lead the way .
The auto industry grew by a staggering 86.36% this year over last year, YTD- January to July. In terms of volume, we saw 18,72,129 units in total. The volume growth came from both the big OEMs like Maruti, Hyundai & Tata and also smaller OEMs like Nissan, VW & MG. Maruti Suzuki in particular grew by 67.16%, which was below the industry growth percentage. At the same time, Maruti also lost Market Share by 5.26% and closed January to July Market share at 45.76%.
Especially with respect to July Maruti volumes grew by 36.79% and the growth was about 35,964 units. Both the Arena and Nexa Channel of Maruti have contributed handsomely to the July figures.
Two models that were not in business against LY July are CELERIO, which is awaiting its new version in Q3 and Gypsy, which was discontinued.
Apart from the above 2, we had 12 models from Maruti Suzuki in production and dispatch for the month of July 2021.
Models which degrew in terms of their contribution to the total MSIL volumes, percentage-wise were: Baleno, Alto, Dzire, EECO & Ciaz.
Models which increased their contribution in MSIL's total volume were: Wagon R, Swift, Ertiga, Brezza, Espresso, xl6, and S-cross
Degrowth came only from one model: Alto, which degrew by 787 units.
The volume drivers were, Wagon R, followed by Swift and Baleno. Maruti continued to dominate the hatchback segment with its top 3 cars, which helped it to hold more than 50% market share in the hatchback segment.
The SUV offerings were lead by Brezza, which touched the 10k+ mark. The compact SUV Spresso clocked 6,818 units which grew by about 3k+ units. and XL6 and S-Cross contributed 4,190 and 1,972 units. This helped Maruti retain its dominance in the SUV segment
The top 5 models, contribute to about 60% of the total sales of MSIL. the MPV/MUV- Ertiga continued to win hearts and was the 4th highest selling PV of MSIL. Ertiga contributed about 10.5% of the total volumes for July'21. It stood at 13,434 units of dispatch.
With Maruti regaining the compact segment dominance and at the same time, the SUV segment has been captured back aggressively from the competition. To this, we need to add the monopoly of the VAN segment, with the Maruti Omni earlier and now the Maruti Eeco. It would be tough to displace/challenge Maruti in days to come also since the plethora and onslaught of new model launches is round the corner.