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May 2024 Mahindra Car Sales Analysis – YoY, MoM Change, 6-Month Trend

In this May 2024 Mahindra car sales analysis, we’ll look at the car sales of Mahindra for the previous month. We’ll also compare the YoY and MoM change to find out which Mahindra cars’ sales improved and which ones declined. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Mahindra cars.


May 2024 — Mahindra Car Sales Figures - YoY Change

Rank

Model

Body-Type

May 2024

May 2023

Change

%Change

1

Scorpio N + Classic

SUV

13,717

9,318

4,399

47.21%

2

XUV 3XO/300

SUV

10,000

5,125

4,875

95.12%

3

Bolero + Neo

SUV

8,026

8,170

-144

-1.76%

4

Thar

SUV

5,750

4,296

1,454

33.85%

5

XUV700

SUV

5,008

5,245

-237

-4.52%

6

XUV400

SUV

701

696

5

0.72%

7

Marazzo

MPV

16

33

-17

-51.52%

May 2024 — Mahindra Car Sales Figures - MoM Change

The table presents the month-over-month (MOM) sales data for various Mahindra models for May 2024 compared to April 2024, including the change in units sold, percentage change, and trends.

Rank

Model

Body-Type

May 2024

Apr 2024

Change

%Change

1

Scorpio N + Classic

SUV

13,717

14,807

-1,090

-7.36%

2

XUV 3XO

SUV

10,000

4,003

5,997

149.81%

3

Bolero + Neo

SUV

8,026

9,537

-1,511

-15.84%

4

Thar

SUV

5,750

6,160

-410

-6.66%

5

XUV700

SUV

5,008

6,134

-1,126

-18.36%

6

XUV400

SUV

701

347

354

102.02%

7

Marazzo

MPV

16

20

-4

-20%

Performance-Based Insights

With the XUV3XO (XUV300 facelift), Mahindra took the opportunity to not only refresh the design and the product naming, but also rethink the feature distribution, variant lineup and the pricing. It’s fairly easy for us to recommend some of the XUV3XO variants as they all offer solid value for money and a good bunch of features without missing out on any must-have features.


This impact clearly shows not only in the 3XO’s 5-figure first month factory dispatches, but also in the Nexon’s discounts. For the first time in the last several years, we are seeing the Nexon getting substantial discounts of up to Rs. 1.0 lakh. Even if you intended to buy the Nexon, you should still thank Mahindra for the discounts.

Top Performers (May 2024 Sales)

  1. Scorpio-N and Scorpio Classic (13,717)

  2. XUV 3XO (XUV300 Facelift) (10,000)

  3. Bolero and Bolero Neo (8,026)


Top Gainers (YoY % Change)

Here are the top 3 YoY gainers of May 2024 in the Mahindra portfolio:

  1. XUV 3XO/300 (+95.12%)

  2. Scorpio-N and Scorpio Classic (+47.21%)

  3. Thar (+33.85%)

There’s something to say about the Thar and Jimny here. About a year or so ago, Mahindra were really concerned about the Jimny’s 5-door practicality. So much so, that they (almost) waited for the Jimny’s reveal day to announce the Thar 1.5L diesel with rear-wheel drive at Rs. 9.99 lakh.


But, Maruti’s pricing and positioning of the Jimny ruined it for them and since then, the Thar has had no trouble sailing through. I’m sure many buyers waited for the Jimny’s price announcement but then jumped ships and bought the Thar. With huge (unofficial + official) discounts of about Rs. 3.0 lakh in December 2023, Maruti further ruined the trust their buyers placed in them.


They didn't fix the pricing and didn’t bother giving their early adopters any refund or freebies to numb the stinging pain from buying the Jimny at full price. Now, it’s again going for Rs. 1.50 lakh discounts in June 2024. Although, this time, the offers are on the Alpha variant. Even after dropping the production figures down to mid-low 3-figures, the Jimny is still having a tough time finding buyers. That is giving Mahindra enough time to perfect the formula for their upcoming 5-door version of the Thar or Armada.


Once a flop, always a flop. We don’t expect the Jimny to ever recover from this disaster. The S-Cross never did. For the next several years, Maruti Suzuki may even shy away from experimenting with products out of their comfort zone because of this experience.

Top Losers (YoY % Change)

Among the top losers, the Marazzo is the only one looking like it’s down considerably from a year ago. The XUV700 and Bolero twins are continuing with only a modest drop in demand.


  1. Marazzo (-51.52%)

  2. XUV700 (-4.52%)

  3. Bolero and Bolero Neo (-1.76%)


Top Gainers (MoM % Change)

  1. XUV 3XO (+149.81%)

  2. XUV400 (+102.02%)


Top Losers (MoM % Change)

  1. Marazzo (-20%)

  2. XUV700 (-18.36%)

  3. Bolero and Bolero Neo (-15.84%)


Body-Type Based

Given that Mahindra have a SUV-heavy portfolio, it’s not a surprise that their SUVs witnessed a massive YoY growth of more than 30%. They have limited focus on the Marazzo, which shows in the sales numbers as well. The fact that they continue to make these shows that they want to remain prepared for a pivot towards MPVs should the need arise.

Mahindra — 6-Month Sales Trend (Dec 2023 - May 2024)

Model

Dec 2023

Jan 2024

Feb 2024

Mar 2024

Apr 2024

May 2024

6 M Avg

Scorpio N + Classic

11,355

14,293

15,051

15,151

14,807

13,717

14,062

Bolero + Neo

7,995

9,964

10,113

10,347

9,537

8,026

9,330

XUV700

5,881

7,206

6,546

6,611

6,134

5,008

6,231

Thar

5,793

6,059

5,812

6,049

6,160

5,750

5,937

XUV 3XO

3,550

4,817

4,218

2,072

4,003

10,000

4,777

XUV400

535

697

610

350

347

701

540

Marazzo

62

32

51

51

20

16

39

Disclaimer: This post was written by our guest author (V3Cars). Any views expressed in this article are those of the author and do not necessarily represent those of Autopunditz.com. The data presented in this article is the property of Autopunditz.com.


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