Bajaj Chetak Crosses 50,000 Customers in Kerala; EV Network Expands to 103 Touchpoints

Bajaj Chetak has strengthened its presence in Kerala, with the electric scooter brand now serving more than 50,000 customers across the state. Supporting this growing customer base is an expanding retail and service network that has reached 103 touchpoints across Kerala.

The milestone highlights Chetak’s increasing penetration beyond India’s biggest metropolitan EV markets and underlines Kerala’s growing importance in the electric two-wheeler landscape.

Bajaj Chetak crosses the 50,000-customer milestone in Kerala as its sales and service network expands to 103 touchpoints across the state.

Chetak Builds a Stronger Kerala Footprint

With 103 customer touchpoints, Bajaj is building a relatively dense Chetak network across Kerala, improving access to sales, test rides, deliveries and after-sales support.

For electric two-wheelers, physical network availability remains particularly important.

While product range and pricing influence the initial buying decision, conveniently located service facilities and access to trained technicians can significantly improve consumer confidence in EV ownership.

Chetak crossing the 50,000-customer milestone in Kerala therefore indicates not only growing demand for the scooter but also the increasing maturity of the state's electric two-wheeler ecosystem.

The Kerala expansion forms part of a much larger nationwide network push by Bajaj Auto. In July 2026, the company said Chetak had expanded to more than 530 exclusive stores and around 4,500 customer touchpoints across over 850 cities in India.

Chetak's National Growth Has Accelerated

The Kerala milestone comes at a time when Chetak has become an increasingly significant contributor to Bajaj Auto's domestic business.

Bajaj Auto's FY2026 annual report shows that Chetak recorded 3,02,674 domestic sales during FY2026, compared with 2,60,033 units in FY2025. Cumulative Chetak sales had also crossed the 7 lakh mark by FY2026. The company ended the year with a reported 20.7% electric scooter market share.

Momentum has remained strong in the new financial year as well.

According to AutoPunditz model-wise dispatch data, Bajaj Chetak recorded 47,184 units in July 2026, compared with 11,584 units in July 2025. This translated into a massive 307% year-on-year increase. Dispatches were also 17% higher than June 2026's 40,376 units.

Chetak consequently emerged as Bajaj's highest-volume model during July, ahead of the company's major Pulsar motorcycle nameplates.

Why Kerala Matters for Electric Scooters

Kerala presents a potentially attractive market for electric two-wheelers because of its highly urbanised settlement pattern, substantial intra-city commuting and large number of closely connected towns.

For manufacturers, however, expanding into such markets requires more than opening outlets in major cities such as Kochi, Thiruvananthapuram and Kozhikode. Customers in smaller cities and towns also need convenient access to sales and servicing.

Chetak's 103-touchpoint network could therefore prove particularly valuable as competition in India's electric scooter market intensifies.

Rather than relying solely on a handful of flagship experience centres, Bajaj appears to be using its wider distribution capabilities to bring Chetak closer to customers across regional markets.

Chetak Portfolio Continues to Expand

Bajaj has steadily broadened the Chetak portfolio to address different price and usage segments.

Its current electric scooter range includes models across the C35 and C30 families, while the more accessible C25 has expanded Chetak's reach further down the market. Bajaj's current nomenclature identifies C35 and C30 models broadly by their 3.5kWh and 3kWh battery configurations respectively.

The broader portfolio, combined with rapid network expansion, gives Bajaj greater flexibility to target customers across different price points while retaining the metal-bodied Chetak's established positioning.

Network Could Become a Key Competitive Advantage

India's electric scooter market has evolved rapidly from an early phase dominated by specifications and range claims.

As the customer base expands, the competitive battleground is increasingly shifting towards product reliability, service accessibility, financing, resale confidence and ownership experience.

This is where established two-wheeler manufacturers can potentially leverage their traditional strengths.

Bajaj Auto has already increased Chetak's national footprint from more than 4,000

touchpoints at the end of FY2026 to around 4,500 touchpoints by July 2026, illustrating the pace at which the company is expanding availability.

Kerala's 103 locations are therefore part of a broader strategy aimed at making Chetak available and serviceable across a significantly larger geographical footprint.

Auto Punditz Take

50,000 Chetak customers in a single state is arguably more significant than the headline number alone suggests.

Electric two-wheelers have reached a stage where simply offering a competitive scooter is no longer sufficient. Buyers increasingly want reassurance that service, spare parts and technical support will be available close to home throughout the ownership cycle.

Chetak's 103-touchpoint Kerala network works out to roughly one touchpoint for every 485 customers based on the announced 50,000-customer base. While that is only a broad mathematical indicator rather than a measure of individual outlet capacity, it illustrates the level of network density Bajaj is building in the state.

More importantly, Chetak's recent volume performance suggests that Bajaj's strategy of combining an expanding product portfolio with an aggressive physical network rollout is beginning to deliver scale.

With 47,184 units dispatched nationally in July 2026 and 307% YoY growth, Chetak is no longer just Bajaj Auto's EV experiment—it is becoming one of the most important volume pillars in the company's domestic two-wheeler portfolio.

Kerala crossing 50,000 customers could consequently be a useful indicator of where the next phase of India's electric scooter growth is coming from: not just the largest metros, but increasingly Tier-2 and Tier-3 markets backed by deeper retail and service networks.