Mercedes-Benz Delivers 50+ Luxury Cars in Kerala During Onam; Dream Days Festive Campaign Gains Momentum

Mercedes-Benz India has recorded a strong start to the 2026 festive season in Kerala, delivering more than 50 luxury vehicles during Onam under its ongoing Dream Days campaign. The company says the response reflects continued demand for luxury vehicles in the state during the festive period.

The Dream Days campaign was launched on 11 August 2026 and will continue through October 2026, bringing together financing offers, ownership programmes and vehicle upgrade options across select Mercedes-Benz models.

Mercedes-Benz India delivered more than 50 luxury vehicles in Kerala during Onam as its Dream Days festive campaign gathered momentum.

50+ Mercedes-Benz Cars Delivered During Onam

Kerala has emerged as an important market for Mercedes-Benz during the opening phase of this year's festive season. More than 50 Mercedes-Benz vehicles were delivered to customers in the state during Onam, with some customer handovers also taking place in Kochi.

Commenting on the response, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said the Onam deliveries demonstrate the continued aspiration for Mercedes-Benz luxury among customers in Kerala. He also highlighted the role of curated financing and ownership solutions in making vehicle purchases more accessible during the festive period.

Mercedes-Benz Dream Days Offers

The Dream Days programme includes several financial and ownership benefits aimed at buyers considering a new luxury vehicle during the festive season.

Customers purchasing the Mercedes-Benz GLA or GLC can access a three-month EMI holiday, while select Mercedes-Benz models are being offered with financing at an interest rate of 6.99%, subject to applicable terms and conditions.

Mercedes-Benz is also providing trade-in benefits for customers upgrading from their existing vehicles.

GLE and GLS Get Key-to-Key Upgrade Programme

A notable element of the Dream Days initiative is the Key-to-Key programme offered on select Mercedes-Benz GLE and GLS models.

Under the programme, eligible customers can upgrade to a new variant after 24 months with zero down payment, offering greater flexibility for customers who prefer to move to newer Mercedes-Benz models at shorter ownership intervals.

STAR Agility+ Ownership Programme Continues

The festive financial benefits are offered alongside Mercedes-Benz Financial Services' existing STAR Agility+programme.

STAR Agility+ combines features including service packages, assured buy-back value and extended warranty, along with multiple ownership options at the end of the contract period.

Mercedes-Benz Expands Festive Push

Mercedes-Benz describes Dream Days as part of a wider 360-degree festive campaign designed to combine financing solutions with on-ground initiatives across major markets.

With more than 50 vehicles already delivered in Kerala during Onam, the company has started the 2026 festive period on a positive note in the state.

Auto Punditz Take

The 50+ deliveries in Kerala during Onam are significant not simply because of the absolute volume, but because they underline how luxury carmakers are increasingly using regional festivals as focused retail opportunities.

Mercedes-Benz's strategy is particularly interesting because Dream Days is not built purely around outright discounts. Instead, the company is combining EMI holidays, lower financing rates, trade-in benefits and structured upgrade programmes to reduce the immediate financial burden of purchasing a luxury vehicle.

The Key-to-Key proposition on models such as the GLE and GLS could also appeal to customers who prefer shorter ownership cycles and regularly upgrade their premium vehicles.

For Mercedes-Benz, Kerala's early festive response provides encouraging momentum ahead of the wider Indian festive season stretching through September and October.