MUV/MPV Segment Sales Analysis – September 2020
MUV Segment grew 11% YoY backed by strong performance from Ertiga & Bolero. The segment has not seen any major launches in 2020 and yet is growing continuously.
Ertiga + XL6 sold a 12,069 units and contributed to 44% of the segment’s volumes! The duo have been a runaway success and is bringing in significant volumes to both Arena & Nexa channels of Maruti. The model is also planned to be rebadged and sold from Toyota showrooms too in near future!
Mahindra’s oldest workhorse Bolero still sells like hotcake. The model grew a phenomenal 39% YoY and was backed by strong rural demand. Bolero single handedly contributed ~40% of Mahindra’s volumes in Sep’20!
Triber volumes is now tapering down and the model sales fell -12% YoY. Triber was the Renault’s most successful launch of 2019; and falling volumes is not a good sign.
XL6 too recorded a massive fall in YoY volumes (-46%). Believe; customers are not ready to accept the 6 seater Ertiga?
Innova Crysta is getting back in shape – Post Lockdown; the model volumes had dropped significantly and is now slowly gaining traction.