Piaggio Sales August 2026: Vespa Leads 42% Growth as Volumes Reach 3,973 Units
Piaggio’s combined sales across the models listed in the supplied dataset reached 3,973 units in August 2026, up 42% year-on-year from 2,800 units in August 2025. Volumes also increased 10% month-on-month from 3,608 units in July 2026.
Vespa drove the overall expansion, while Aprilia’s performance motorcycle entries recorded growth from smaller bases. The scooter portfolio presented a mixed picture: the SR125 recovered sharply over July but remained below its year-earlier volume, while the SR150 grew annually despite a monthly decline.
Piaggio Model-Wise Sales — August 2026
Model / reported category | Aug 2026 | Aug 2025 | YoY change | Jul 2026 | MoM change |
Vespa | 2,846 | 1,579 | +80% | 2,637 | +8% |
Aprilia SR125 | 421 | 740 | −43% | 260 | +62% |
Aprilia SR150 | 335 | 283 | +18% | 386 | −13% |
RS | 297 | 173 | +72% | 257 | +16% |
Tuono | 74 | 27 | +174% | 68 | +9% |
Aprilia RS660 | 0 | 0 | N/A | 0 | N/A |
Moto Guzzi | 0 | −1* | N/A | 0 | N/A |
Tuareg | 0 | −1* | N/A | 0 | N/A |
RSV4 Factory | 0 | 0 | N/A | 0 | N/A |
Total | 3,973 | 2,800 | +42% | 3,608 | +10% |
Vespa — 2,846 units: Sales rose 80% from 1,579 units a year earlier and 8% from 2,637 units in July. Vespa contributed 71.6% of the listed August total. Its annual increase of 1,267 units exceeded the portfolio’s net gain of 1,173 units, showing how heavily overall growth depended on this entry.
Aprilia SR125 — 421 units: The SR125 ranked second by volume. Sales declined 43% against 740 units in August 2025, but rose 62% from July’s 260 units. The monthly gain of 161 units was the second-largest absolute increase in the portfolio, behind Vespa.
Aprilia SR150 — 335 units: Sales increased 18% from 283 units a year earlier. However, volumes fell 13% from 386 units in July, making it the only entry with positive August sales to record a monthly decline.
RS — 297 units: The RS entry grew 72% from 173 units in August 2025 and 16% from 257 units in July. It remained the highest-volume performance motorcycle entry in the supplied table.
Tuono — 74 units: Sales increased from 27 units a year earlier and 68 units in July, translating into 174% annual growth and 9% monthly growth. It recorded the strongest percentage increase among entries with a positive year-earlier base, although absolute volumes remained modest.
Aprilia RS660, Moto Guzzi, Tuareg and RSV4 Factory — zero units each: These entries recorded no sales in August 2026 or July 2026. Zero reported volume alone does not establish whether a model is unavailable or discontinued.
Auto Punditz Take
Piaggio’s headline growth was strong, but the improvement was uneven across its portfolio. Vespa supplied the bulk of volumes and annual growth, while the SR125’s year-on-year shortfall offset part of the gains elsewhere.
The SR125 and SR150 together recorded 756 units, down 26% from 1,023 units a year earlier, despite improving 17%over July’s combined 646 units. This points to a monthly recovery in the two Aprilia scooter entries, with volumes still below their year-earlier level.
Meanwhile, RS and Tuono together reached 371 units, up 86% year-on-year and 14% month-on-month. Their combined share of the listed total was 9.3%. These motorcycles added growth, but Vespa remained the decisive contributor to Piaggio’s overall result.
