Renault India has launched its full-fledged Hindi website today. With this, Renault India becomes the first four-wheeler automotive brand to launch a bi-lingual website (English & Hindi)! Offering customers' language of choice as an interface, the website will enable customers who wish to access the website in Hindi, to efficiently avail information related to Renault’s entire product range and services, enabling direct access to a large portion of potential customer base adopting Internet throughout the country.
The consumption and demand for content in regional languages have increased significantly over the last few years. India has over 624 million internet user base, with more than 90% of users prefer consumption of content in Hindi and Regional language. Hindi and Regional content consumption on the internet has witnessed a staggering 50% growth over the last year. The growing prominence of regional content and customers' demand for accessing the internet in Hindi, has been a key driver for Renault to include regional outreach as an important part of its customer connect strategy.
Renault India has significantly enhanced its digital capabilities and portfolios with online booking options and other interventions, providing the best of the services to its customers in these challenging times. In addition to demo through the Renault virtual studio, website booking facility, and MYRenault App, Renault India launched the Renault Virtual Assistant (RVA) last year, offering a personalized customer experience. As part of the customer connect strategy to further strengthen the regional reach, RVA, currently in English, will be available in three regional languages including Hindi, Marathi, and Tamil by the end of July’21.
In the past year, Renault India has been aggressively pursuing a comprehensive strategy to amplify and grow its presence in smaller towns and cities including Rural markets. Renault India launched a special project like VISTAAR where the dealership teams recruited specialized sales consultants to reach out to the customers in the rural markets. Renault has recently partnered with CSC Grameen eStore, a subsidiary of CSC eGovernance Services India Limited (CSC-SPV). As part of this, Renault India’s leading product range is listed on the CSC Grameen eStore and made available to potential customers in hinterlands through aspirational Village Level Entrepreneurs (VLEs).
‘Rural Float’ is yet another step to move closer to the customers in the remote areas and provide a Renault vehicle ownership experience. With ‘Rural Float’, Renault has been able to showcase the newly launched sub-four meter compact SUV, Renault KIGER to its potential customers in rural markets, engaging more than 23,000 customers in 233 towns across 13 states, facilitating 2700 test drives.
Renault is substantially increasing its network reach in India and introducing several initiatives to ensure that customers have a connection with the Renault brand. Currently, Renault India has more than 500 sales and service touchpoints in India, which include 200+ Workshop On Wheels locations across the country