Around 1,85,636 passenger cars were sold in the Indian market for September 2021. The sales dropped a massive 36.6 percent YoY and fell 28.5 percent MoM. The shortage of semiconductors crippled the entire supply chain right before the festive season and the drop in dispatches have hit both the OEMs and PV dealers hard.
Car sales have been on the rise this year and had given hopes that the Industry would register record volumes in the festive season. The need for personal mobility, strong financial growth in urban pockets, and better monsoons this year ensured good momentum in the market with improved buying sentiment. But the supply chain hurdles including the widespread chip shortage have been a big challenge right now for the industry.
September 2021 marked the exit of American Auto major Ford from the Indian market. The news of the OEM shutting down its shop in India sent shockwaves across the customers/channel partners/auto enthusiasts. It is very unfortunate to see the exit of automakers like Ford leaving India. However; it shall be a bigger dent in Ford's global ambitions.
2020 and 2021 have proved to be the year for SUVs. While 2020 saw a lot of Compact SUVs (like Sonet, Urban Cruiser, Magnite, etc) entering the market - 2021 has brought the onslaught of Mid SUVs and the slew of launches include Kushaq, XUV700, Taigun, and Astor. Do note that the dispatches of XUV700 and Taigun started in September 2021 (right before the festive season).
With the onset of Navratri / Dusshera in October 2021; strong retail momentum is expected across the channel. It will interesting to see how OEMs would be able to manage with the crippled supply chain to leverage on the festive season.
Maruti Suzuki recorded the highest drop in Market Share YoY and the volumes fell by 57.3 percent in Sep’21 v/s Sep’20. Maruti lost almost 40 percent of its production due to the semiconductor shortage.
Hyundai India sales dropped too by 34.2 percent YoY and fell 29.4 percent MoM.
Tata continues to perform well (source) and has been able to stabilize at the No.3 position. It gained the highest Market Share in Sep'21 over last year and has seen great traction for all its models. Tata will now be vouching to lessen the gap with Hyundai post the launch of the upcoming Punch mini SUV in Oct'21.
Kia retained the fourth rank and sales dropped over 22 percent YoY and 13.8 percent MoM.
M&M volumes fell by 12.3 percent in Sep 2021 over Sep 2020 and was placed at the fifth spot in the ranking table. The Indian automaker had a very successful showcase of the XUV700 and is poised to grow significantly if it is able to garner volumes for the model. The dispatches of XUV700 also started in Sep'21.
Toyota maintained its lead over the likes of Renault and Honda to place itself in the sixth spot. Innova alone contributed to over 50 percent of Toyota's sales in September 2021!
Renault sold 7,326 units of its cars in Sep 2021 compared to 8,805 units in the same period last year. The majority of sales for Renault come from Kwid, Triber, and Kiger.
Honda could manage 6,765 units in Sep 2021. The New Amaze dispatches was impacted as well and led to the decline in volumes.
MG sold 3,241 units in Sep 2021 compared to 2,537 units in Sep 2020. MG is now gearing up for the launch of its Creta-rivalling Mid-SUV, Astor soon.
Škoda overtook Nissan and VW to record 3,027 units dispatches! The New Kushaq has done wonders for the brand and contributed to over 71 percent of the OEM's volume!
Backed by Magnite's success; Nissan sold 2,816 units in Sep 2021, compared to a dismal 780 units in Sep 2020, and helped the OEM record YoY growth of 261 percent last month.
Market Share Graph for September 2021 –