Suzuki Motorcycle India Sales Analysis: Scooters Power Massive Growth in February 2026

Suzuki Motorcycle India delivered a strong scooter-led performance in February 2026, with the Access, Burgman, and Avenis driving impressive growth. However, the motorcycle and premium segments showed signs of weakness, highlighting a clear shift in consumer preference.

Here is a modelwise breakup of Feb'26 volumes:

Scooter Segment: The Growth Engine

Access Continues Its Reign

• Feb 2026: 70,137 units

• YoY Growth: +19%

• MoM Growth: +2%

The Access remains Suzuki’s backbone, contributing the majority of total volumes with consistent growth.

Burgman Sees Strong Demand

• Feb 2026: 23,366 units

• YoY Growth: +113%

• MoM Growth: Flat

The Burgman continues to attract premium scooter buyers, doubling its YoY sales.

Avenis Emerges as a Star

• Feb 2026: 5,127 units

• YoY Growth: +271%

• MoM Growth: +1%

The sporty Avenis is gaining traction rapidly, especially among younger buyers.

e-Access Gains Initial Momentum ⚡

• Feb 2026: 732 units

• MoM Growth: +4%

Suzuki’s electric entry is still in early stages but shows promising signs.

Motorcycle Segment: Mixed Performance

V-Strom SX Shines

• Feb 2026: 812 units

• YoY Growth: +75%

• MoM Growth: +18%

The adventure segment continues to grow steadily for Suzuki.

GIXXER Range Declines

• GIXXER:

  • YoY: -32%

  • MoM: -30%

• GIXXER 250:

  • YoY: -69%

  • MoM: -66%

The street and quarter-litre segments are under pressure.

Premium Segment Weakness

Hayabusa Sees Drop

• Feb 2026: 30 units

• YoY Growth: -45%

• MoM Growth: -42%

The iconic superbike faces declining demand in a niche market.

Other Premium Models

• GSX-8R: -33% YoY

• DL800DE: -33% YoY, -82% MoM

• Katana: 0 units (-100% YoY)

Premium motorcycles continue to show high volatility and limited demand.

Segment Insights

• Scooters dominate Suzuki’s portfolio

• Access + Burgman = bulk of total sales

• Motorcycles losing ground in mass segment

• Adventure bikes (V-Strom SX) show promise

• Premium bikes remain niche and inconsistent

Key Highlights

• Access remains the top-selling Suzuki model

• Burgman records massive 113% YoY growth

• Avenis sees explosive 271% YoY growth

• Motorcycle lineup struggles with decline

• Hayabusa and premium bikes witness drop

• e-Access enters with steady initial numbers