Tata Altroz now constitutes to almost 16% of Premium Hatchback sales!
Tata Altroz has gained traction and was able to increase its Market Share to almost 16% in the Premium Hatchback space for Oct’20. The model also registered its all time highest monthly sale in Oct’20!
Premium Hatchbacks sales increased a 18% YoY which was inline with the Industry YoY growth of 17.5%! The segment was backed by strong sales performance from Baleno & Altroz.
Baleno was India’s second best selling car for October 2020 and was the segment leader in premium hatches. The model sales shot up 35% YoY and sold close to 22k units.
Even Baleno rebadged Glanza volumes increased – It grew 11% YoY and could sell 2,978 units in Oct’20 v/s 2,693 units sold in Oct’19. However; it is difficult to understand on how the same model fares well when sold from Arena dealerships while it doesn’t perform as well from Toyota dealerships.
Hyundai i20 still sells in good numbers even though the next gen i20 launch is on the cards. Hyundai is offering discounts upto Rs.75,000 to liquidate the model and the strategy seems working as of now.
The Altroz sales have shot up quite significantly and it recorded its all time highest volumes in October 2020! The model is marketed rightly as India’s safest hatchback and has also got a lot of attention from promoting it on the ongoing IPL. Hope the momentum continues.