Tata Motors today rolled out the 10,000th unit of the all-new Safari from its manufacturing facility in Pune. Despite all restrictions, after the 100th rollout in February 2021, the last 9,900 units of the new Safari were rolled out in less than four months, a remarkable feat achieved, on the back of strong response from the customers as the brand grows in popularity by the day.
Appreciated by customers for its design, comfortable 3rd-row seat, premium interiors, spirited driving experience, and safety features, the new Safari is one of the top-selling 6/7-seater high SUVs with a current market share of 25.2% in its category. Furthermore, together with its stablemate (Safari + Harrier), Tata Motors currently commands a 41.2% in the High SUV segment (as of Q1 FY22).
Speaking on this milestone, Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to have reached this significant milestone for the new Safari in a span of four months. Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model. The Safari in its new avatar takes forward the brand's rich legacy by combining Tata Motors' Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover's renowned D8 platform – the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers.”
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