You may be thinking on why are we publishing a separate post on the Top 10 selling Two Wheelers of Mar’19 first and not the modelwise sales figures? The primary reasons are –
The Top 10 selling Two Wheelers sold a combine 9,48,272 units out of the overall 14,40,663 units of Two Wheelers sold in Mar’19! The Top 10 contributed ~66% of the overall 2-wheelers sold in the country.
The Top 3 two wheelers contributed to ~38% of the overall Two Wheeler sales!
The Numero Uno selling Two Wheeler Splendor recorded a sales of 2,46,656 units in Mar’19; which was almost same as the overall sales of the No.2 Two Wheeler OEM (TVS)!
A record fall in scooters sales seen. Activa’s YoY degrowth was a magnanimous -29%. To add to the misery, Activa was the only Honda model in the Top 10 list!
Bajaj’s strategy to focus on only bikes has worked a charm for the OEM. The revision in prices has paid off really well and the sales of Pulsar almost tripled & Platina almost doubled!
No Royal Enfield Classic in the Top 10 list? The decelerating sales of RE models (except the 650 Twins) have become a sore point for the legendary bike maker. And this is the scenario when the Jawa supply has still not taken off – what shall happen once Mahindra starts shipping Jawa bikes in full swing?
A look at the Top 10 selling models –
Apart from Pulsar, Platina & Access no other model registered a positive growth.
The overall sales of Top 10 models dipped -9% in Mar’19 v/s Mar’18.
Passion sales seems to be struggling and has almost halved. Platina effect?
Access emerges to be the dark horse and has almost matched Jupiter’s sales. The fight for No.2 scooter spot intensifies!