Tractor Sales October 2026 – Retail Registrations Rise 3.1%; Mahindra Leads with 41% Market Share
India's tractor retail market registered moderate growth in October 2026, with Mahindra retaining its leadership, Sonalika strengthening its position, and CNH Industrial emerging as the fastest-growing major manufacturer.
India's tractor market recorded 79,285 retail registrations in October 2026, compared with 76,898 units in October 2025, registering a year-on-year (YoY) growth of 3.1%, according to vehicle registration data released by the Federation of Automobile Dealers Associations (FADA), sourced from the VAHAN database.
The market added 2,387 registrations over the corresponding month last year, indicating modest growth in tractor retail demand. Mahindra & Mahindra continued to dominate the industry through its Mahindra and Swaraj divisions, collectively commanding nearly 41% of the market. Meanwhile, International Tractors Limited (Sonalika) recorded double-digit growth and gained market share. CNH Industrial registered the strongest percentage growth among the individually reported manufacturers, while TAFE was the only major OEM to report a year-on-year decline.
October 2026 Tractor Sales – Key Highlights
Total registrations: 79,285 units, up 3.1% YoY.
Mahindra Group: 32,469 units across Mahindra and Swaraj, with 40.95% market share.
Sonalika: 10,364 units, growing 13.3% YoY and gaining 1.17 percentage points in market share.
TAFE: Registrations declined 4.5% to 9,256 units.
Escorts Kubota: Recorded 8,331 units, growing 5.4% YoY.
CNH Industrial: Fastest-growing major OEM, with 28.9% YoY growth.
Tractor Sales October 2026 – OEM-wise Retail Registrations
Tractor manufacturer | Oct'26 | Oct'25 | YoY growth | Share Oct'26 |
Mahindra (Tractor) | 18,263 | 16,967 | +7.6% | 23.03% |
Mahindra (Swaraj) | 14,206 | 13,379 | +6.2% | 17.92% |
International Tractors (Sonalika) | 10,364 | 9,151 | +13.3% | 13.07% |
TAFE | 9,256 | 9,695 | -4.5% | 11.67% |
Escorts Kubota | 8,331 | 7,902 | +5.4% | 10.51% |
John Deere | 6,439 | 6,067 | +6.1% | 8.12% |
Eicher Tractors | 4,858 | 4,729 | +2.7% | 6.13% |
CNH Industrial | 3,992 | 3,096 | +28.9% | 5.04% |
Others | 3,576 | 5,912 | -39.5% | 4.51% |
Total | 79,285 | 76,898 | +3.1% | 100% |
Mahindra & Mahindra maintained its commanding position in the Indian tractor market during October 2026. Its flagship Mahindra tractor division registered 18,263 units, compared with 16,967 units in October 2025, representing growth of 7.6%.
Swaraj division contributed another 14,206 units, recording growth of 6.2% over the corresponding period last year. The combined market share increased from approximately 39.46% to 40.95%, reinforcing Mahindra's dominance in India's tractor industry.
Notably, nearly two out of every five tractors registered during the month belonged to the Mahindra Group.
International Tractors Limited, which markets tractors under the Sonalika brand, registered 10,364 units in October 2026, compared with 9,151 units during the same month last year. This translated into an impressive 13.3% year-on-year growth. Sonalika's market share increased from 11.90% to 13.07%, representing a gain of 1.17 percentage points.
TAFE Limited recorded 9,256 registrations during October 2026, compared with 9,695 units a year earlier. The manufacturer experienced a 4.5% decline in retail registrations, making it the only individually listed major tractor OEM to report negative year-on-year growth. TAFE's market share declined from 12.61% in October 2025 to 11.67% in October 2026, a reduction of 0.94 percentage points.
Escorts Kubota registered 8,331 tractors in October 2026, compared with 7,902 units in October 2025, achieving 5.4% YoY growth. Its market share improved marginally from 10.28% to 10.51%.
John Deere India also reported a positive performance, with registrations increasing from 6,067 units to 6,439 units, translating into growth of 6.1%. John Deere's market share increased from 7.89% to 8.12%, reflecting a modest gain in its competitive position.
CNH Industrial delivered one of the strongest performances during October 2026. The manufacturer recorded 3,992 retail registrations against 3,096 units in October 2025, representing growth of 28.9%. Its market share increased from 4.03% to 5.04%, crossing the 5% threshold. CNH Industrial also registered the largest percentage growth among the individually reported manufacturers in the FADA dataset.
Eicher Tractors recorded 4,858 units against 4,729 units last year, achieving modest growth of 2.7%.
Auto Punditz Analysis – Market Share Gains Highlight Competitive Shifts
October 2026 tractor registration figures point towards a market where overall growth remained relatively modest, but several established manufacturers successfully expanded their market share.
Three developments stand out.
First, Mahindra continues to consolidate its leadership. The combined Mahindra and Swaraj operations grew by approximately 7%, more than twice the industry growth rate. The group's market share gain of nearly 1.5 percentage points further strengthened its position.
Second, Sonalika and CNH Industrial emerged as notable growth performers. Sonalika's double-digit expansion helped it increase its share of the market, while CNH Industrial's nearly 29% growth demonstrated strong momentum from a smaller base.
Third, the market is becoming increasingly concentrated among established players. The combined share of the eight individually reported manufacturer divisions increased from approximately 92.31% in October 2025 to 95.49% in October 2026. The Others category, meanwhile, declined by 39.5%.
