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Tractors Retail Sales Statistics – November 2020

Tractors was the category to register the highest YoY growth in November 2020. Tractors registration continued its positive momentum showing a growth of 8.5% in Nov’20 v/s Nov’19.

Source: FADA Research

  1. Mahindra + Swaraj commanded a Market Share of 41.53% in November 2020 and was the No.1 Tractor OEM in terms of Retail volumes for Nov’20. Do note that while M&M lost -0.85% Market Share; Swaraj’s Market Share increased by 1.18% YoY.

  2. Sonalika outsold TAFE again in Nov’20 and recorded a Market Share of 11.6% in November 2020. Sonalika has been extremely consistent in the past few months and the sales growth is a testimony

  3. TAFE registered sales growth too and grew 13.27% in Nov 2020 v/s Nov 2019. It saw its market share increase by 0.48% YoY.

  4. Escorts recorded the highest market share fall of -1.38% and was one of the few Tractor manufacturers to register a YoY drop in sales.


1- The above numbers do not have figures from AP, MP, LD & TS as all these States/UT’s are not yet on Vahan 4. 2- Vehicle Registration Data has been collated as on 06.12.20 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,265 out of 1,472 RTOs.


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