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AUTO PUNDITZ

Yamaha Sales Analysis – February 2026: Ray & FZ Drive Growth, Fascino Declines

Yamaha Motor India posted a strong performance in February 2026, with key models like Ray and FZ leading the growth momentum. However, the brand also witnessed notable declines in select scooter and performance segments, indicating a mixed portfolio performance.

Here's a detailed model-wise breakdown:

Scooter Segment Performance

Ray Leads the Charge

The Ray continues to be Yamaha’s volume driver:

  • Feb 2026: 22,593 units

  • YoY Growth: +61%

  • MoM Growth: +14%

Strong urban demand and affordability are likely contributing factors.

Fascino Faces Decline

  • Feb 2026: 5,798 units

  • YoY Growth: -27%

  • MoM Growth: +2%

Despite a slight MoM recovery, the YoY drop suggests weakening demand or internal competition.

Aerox Struggles

  • Feb 2026: 1,938 units

  • YoY Growth: -13%

  • MoM Growth: -32%

The premium scooter segment appears under pressure, possibly due to pricing sensitivity.

Motorcycle Segment Performance

FZ Range Shines Bright

  • Feb 2026: 16,852 units

  • YoY Growth: +76%

  • MoM Growth: +35%

The FZ series continues to dominate Yamaha’s motorcycle lineup with strong demand across markets.

MT-15 Shows Stability

  • Feb 2026: 9,630 units

  • YoY Growth: +1%

  • MoM Growth: -13%

While YoY growth is flat, MoM decline suggests temporary slowdown after a strong January.

R15 Maintains Momentum

  • Feb 2026: 9,246 units

  • YoY Growth: +29%

  • MoM Growth: +11%

The R15 remains a consistent performer in the premium entry-level sports segment.

XSR Drops Sharply

  • Feb 2026: 924 units

  • MoM Growth: -77%

A steep decline compared to January (4,087 units) indicates either supply constraints or demand fluctuations.

Electric & Niche Segment

EC06 (Electric Scooter)

  • Feb 2026: 92 units

  • Still in early stages with minimal contribution

R3 Performance Segment

  • Feb 2026: -1 unit

  • YoY Growth: -102%


Key Highlights

  • Ray scooter emerges as top performer with 61% YoY growth

  • FZ motorcycle range surges 76% YoY, showing strong demand

  • MT-15 growth remains flat YoY (+1%) but declines MoM

  • Fascino and Aerox witness YoY decline

  • XSR sees sharp MoM drop (-77%)

  • R3 sales turn negative, indicating possible data adjustment or returns


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