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AUTO PUNDITZ

Bajaj Sales Analysis – February 2026: Pulsar Dominates While Chetak EV Gains Momentum

Bajaj Auto delivered a mixed yet growth-oriented performance in February 2026, with strong gains in the Pulsar portfolio and premium motorcycles, while a few commuter models witnessed sharp month-on-month (MoM) declines.



Here is a modelwise breakup of Feb'26 volumes:


Top Performers of the Month

1. Pulsar 125 – Volume Leader

  • Feb 2026 Sales: 58,056 units

  • YoY Growth: +8%

  • MoM Growth: -13%

The Pulsar 125 continued to be Bajaj’s highest-selling model, anchoring the brand’s volumes despite a MoM dip.


2. Pulsar 160/200 NS – Breakout Growth

  • Feb 2026 Sales: 31,435 units

  • YoY Growth: +97%

  • MoM Growth: +8%

The Pulsar NS range nearly doubled its sales YoY, making it one of the strongest growth drivers for Bajaj.


3. Chetak Electric – EV Momentum Builds

  • Feb 2026 Sales: 28,004 units

  • YoY Growth: +32%

  • MoM Growth: -1%

Bajaj Chetak Electric continues to strengthen Bajaj’s EV presence, maintaining consistent growth despite minor MoM correction.


Pulsar Sub-Brand Deep-Dive: February 2026 Analysis

The Pulsar franchise continues to be the bedrock of Bajaj Auto’s domestic success, accounting for a massive share of its monthly dispatches. This deep-dive visual examines the internal mix of the Pulsar family, highlighting the performance of each sub-segment.


Key Performance Takeaways:

  • Pulsar 125 cc (The Volume Engine): Dominates the mix with 58,056 units. While it maintains a healthy 8% YoY growth, it saw a cooling off from January (-13.5% MoM), suggesting a high base effect from the start of the year.

  • Pulsar 160 + 200 NS (The Growth Driver): This segment is the star performer this month. It nearly doubled its volumes YoY (+96.8%) and was the only major Pulsar sub-brand to post positive Month-on-Month growth (+8.2%), indicating strong pull in the sport-commuter category.

  • Pulsar 220 cc (The Legend Resurgent): Despite being one of the oldest names in the stable, the 220 cc variant saw a massive 122.5% YoY jump to 8,459 units, proving the "Fastest Indian" still has a loyal cult following.

  • Pulsar 150 cc (The Struggler): The once-staple 150cc variant is seeing a decline, down 4.3% YoY and facing a sharp 42.5% MoM drop. This suggests consumers are either moving down to the 125cc for value or up to the NS range for performance.

  • Pulsar NS400z: Still in its early stages/niche category with 352 units, it saw a significant correction from its January numbers (-60.8% MoM), likely due to a stabilization of initial launch dispatches.


Visualizing the Pulsar Performance Matrix


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