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Harrier seems to be effected by the onslaught of MG’s Hector and the sales are already down below 1.5k units (1,216 nos to be precise). Though Hector’s dispatch figures are not available; >10k bookings for the model is a testimony to the model’s initial acceptance. Tata too have announced launch of Dual-Tone exteriors for the Harrier in retaliation. Tata should now act much faster before losing ground to competition.
Creta though being the best seller; its sales dipped -25% YoY. It has been first cannibalized by its own sibling Venue at the lower end of the segment and MG’s Hector at the higher end. The road ahead looks even more challenging for the model with Kia’s Seltos launch in sight. Venue sold higher numbers then Creta and was the second best selling Hyundai for June 2019.
Kicks loses all hopes to revive its volumes and settles at the bottom 2! Such a wonderful product facing this state is a direct testimony of how brand perceptions decide fate of models sales in the Indian market. Do note that the bottom most model in the list is Captur (which is the Kicks counterpart from Renault).
