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Honda Motorcycle & Scooter India introduced a new variant to its midsized motorcycle Honda H’ness CB

Honda CB350 RS (Road Sailing) is based on the concept of pleasure touring. It has a host of changes to its regular H’ness CB350, which has sold over 10,000 units from its launch in Oct'2020 till Jan’2021.

The Honda CB350RS gets additions such as wide-pattern tyres both front and back, sleek LED turn indicators, and brushed-metal ring around the headlamp. The seat now gets a ‘tuck-and-roll’ design, an under-seat rear LED tail lamp cluster, front fork boots and a bash plate, to protect the engine. All these modifications make the CB350RS a more pleasing and younger design, which is aimed at appealing to buyers looking for a scrambler-like vibe in their motorcycle, in this segment.

CB350RS has been priced at Rs.1,96,000 ex-showroom, Gurgaon. It will be offered in two color schemes – solid red and yellow-black dual-tone combination. The company it is all set to commence the mass production of the new CB350RS and planning to make the product available at its premium Big Wing dealerships by early next month.

50 Big Wing Retail outlets by March 2021!

According to Atsushi Ogata, MD, president and CEO, HMSI, “We are working at the back end to meet the increasing demand for the H’ness brand across the country and with the Big Wing outlets, we have been expanding our presence across India at a rapid pace.”

HMSI will inaugurate the 35th outlet by end-February; and is on plan to have 50 Big Wing Retail outlets by end of FY2021 across the key cities. The Big Wing retail format will sell four models from Honda’s premium range of motorcycles, the Africa Twin, CB1000RR-RFireblade, Honda H’ness CB350 and Honda CB350RS.

“The Big Wing is offering an immersive experience to our customers and our focus is to nurture the motorcycling culture with responsibility by offering accessories such as riding gears and inculcating a safe riding culture,” said Yadvinder Singh Guleria, director, Sales and Marketing, HMSI.

The launch of the H’ness CB350 has opened new avenues for HMSI in the form of customer engagement in a different fashion. The company says it has undertaken close to 30 group rides with its customers, wherein a total of 1,000 owners took part in these rides.

“Going forward, we are working towards organizing more well-planned events and more exciting ones as well,” Guleria remarked.


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