November was quite an interesting month for the Automobile Industry. While the biggies (Maruti, Hyundai, M&M etc) posted growth, Toyota, Tata, Honda, VW and Fiat experienced a drop. However, the industry grew to ~11% in Nov’15 compared to Nov’14.
– Maruti proved again why it is the Big Daddy of the Indian Automotive Space. It has put everything to shape up the new Channel – Nexa. While Nexa experienced initial struggle in building equity through S-Cross; Baleno has made a significant impact by jumping to the 7th best selling car in India! However, the Numero Uno car maker couldn’t sustain Swift’s volumes and the cannibalization seemed inevitable.
– Alto again pipped Dzire to stand on top of the table. The entry hatch segment as a whole has proved to be interesting. While Alto continues its dominance; Eon and Kwid are performing equally impressive as well. The baby Renault (Kwid) has set a new benchmark in the segment and has renewed the Indian consumers interest in the segment which was slowly losing steam. Hyundai’s approach is also appreciable – all efforts aligned by the Korean major to avoid losing Eon numbers to Kwid.
– While Baleno was raking the moolah, Grand i10 did the impossible (or was it?) – It overtook the segment leader by a margin (>1000 units!). Hyundai Grand i10 exceeded Swift’s volumes for the first time since its launch! Also interesting to see i20 volumes being untouched even with Baleno’s success.
– Mahindra is trying to jump into shape through TUV. The picture seems positive as of now – M&M places itself 3rd in the OEM table. However, the sales of mentioned brands is a big question mark – Quanto (2), Rexton (4), Vibe (47) and Verito (174).
Honda’s sales statistics again startles us – Jazz volumes lower than Amaze? The premium hatchback space has seen a turnaround – but Jazz numbers indicate that it is slowly losing steam? Also worrisome for Honda is Mobilio’s volumes – 89% de-growth! (as a matter of fact, Mobilio’s numbers has been lower than Lodgy as well).
Ford – The only product in the portfolio which had a month-on-month growth was Ecosport! The newbies (Aspire and Figo) are already struggling to provide steady volumes.
It is saddening to see Tata’s most capable product – Zest’s decline in numbers. We otherwise have tremendous expectations from Zica – will this pull Tata out of the debacle?
We also share our concerns with the recent Chennai flood. Not only the Detroit of India has seen irrevocable damages in the past few days, the Automotive Manufacturing Plants in the area will take quite some time to recover. We pray for speedy recovery of the city and also salute the spirit of Chennai in these tough times.
A look at the Top 25 selling cars –