Piaggio Sales September 2026: Volumes Rise 48% to 4,140 Units, Aprilia Scooters Gain Momentum
Piaggio’s combined sales across the models listed in the supplied dataset reached 4,140 units in September 2026, up 48% year-on-year from 2,802 units in September 2025. Volumes also increased 4% month-on-month from 3,973 units in August 2026.
Vespa remained the largest contributor to overall volumes and annual growth. However, September’s monthly improvement came primarily from Aprilia’s scooter entries, with the SR150 and SR125 together more than offsetting Vespa’s decline.
Piaggio Model-Wise Sales — September 2026
Model / reported category | Sep 2026 | Sep 2025 | YoY change | Aug 2026 | MoM change |
Vespa | 2,590 | 1,447 | +79% | 2,846 | −9% |
Aprilia SR150 | 657 | 625 | +5% | 335 | +96% |
Aprilia SR125 | 492 | 258 | +91% | 421 | +17% |
RS | 333 | 401 | −17% | 297 | +12% |
Tuono | 68 | 62 | +10% | 74 | −8% |
Aprilia RS660 | 0 | 2 | −100% | 0 | N/A |
Moto Guzzi | 0 | 3 | −100% | 0 | N/A |
Tuareg | 0 | 3 | −100% | 0 | N/A |
RSV4 Factory | 0 | 1 | −100% | 0 | N/A |
Total | 4,140 | 2,802 | +48% | 3,973 | +4% |
Growth rates are rounded. N/A indicates that percentage growth cannot be calculated from a zero base. Model/category labels are retained as supplied.
Vespa — 2,590 units: Sales grew 79% YoY from 1,447 units but declined 9% MoM from 2,846 units. Vespa remained the largest contributor, accounting for 62.6% of total volumes.
Aprilia SR150 — 657 units: Sales increased 5% YoY from 625 units and surged 96% MoM from 335 units. It recorded the largest absolute monthly gain at 322 units.
Aprilia SR125 — 492 units: Volumes rose 91% YoY from 258 units and 17% MoM from 421 units, delivering the strongest annual percentage growth among the listed models.
RS — 333 units: Sales declined 17% YoY from 401 units but improved 12% MoM from 297 units. It remained the highest-volume performance motorcycle entry.
Tuono — 68 units: Sales grew 10% YoY from 62 units but fell 8% MoM from 74 units.
Aprilia RS660, Moto Guzzi, Tuareg and RSV4 Factory — zero units each: All four entries also recorded zero sales in August 2026. Their September 2025 volumes were two, three, three and one unit, respectively.
Auto Punditz Take
Piaggio’s September performance had two distinct drivers: Vespa powered annual growth, while Aprilia scooters supported the monthly increase.
The SR150 and SR125 together added 393 units over August, comfortably absorbing Vespa’s 256-unit decline. This gave Piaggio a broader volume contribution from its scooter portfolio, even as Vespa continued to account for nearly two-thirds of total sales.
The performance motorcycle picture was less consistent, with RS and Tuono combined remaining below their year-earlier volumes. Sustaining the Aprilia scooter gains alongside Vespa’s annual growth will be the key trend to track in the coming months.
Read the previous month’s analysis: Piaggio Sales August 2026.
