Tractor Retail Sales August 2026: Market Stays Flat at 87,977 Units; Mahindra Leads, Escorts Kubota & Sonalika Post Strong Growth
India’s tractor retail market remained broadly stable in August 2026, with total registrations rising marginally compared with the same month last year. According to FADA vehicle retail data sourced from Vahan, tractor registrations stood at 87,977 units in August 2026, compared with 87,244 units in August 2025, translating into a modest 0.8% year-on-year growth.
While overall industry volumes were largely flat, the underlying brand performance was considerably more varied. Mahindra & Mahindra continued to dominate the tractor market, while Escorts Kubota and International Tractors (Sonalika) recorded double-digit growth. On the other hand, TAFE and Eicher Tractors registered
declines during the month.
Tractor Sales August 2026 – OEM-wise Retail Performance
Tractor OEM | Aug'26 | Aug'25 | YoY Growth | MS Aug'26 | MS Aug'25 |
Mahindra & Mahindra | 20,703 | 20,159 | +2.7% | 23.53% | 23.11% |
Mahindra – Swaraj Division | 15,914 | 15,428 | +3.2% | 18.09% | 17.68% |
International Tractors | 11,818 | 10,586 | +11.6% | 13.43% | 12.13% |
TAFE | 10,780 | 11,030 | -2.3% | 12.25% | 12.64% |
Escorts Kubota | 9,756 | 8,666 | +12.6% | 11.09% | 9.93% |
John Deere India | 6,294 | 5,956 | +5.7% | 7.15% | 6.83% |
Eicher Tractors | 5,590 | 6,059 | -7.7% | 6.35% | 6.94% |
CNH Industrial India | 4,170 | 3,934 | +6.0% | 4.74% | 4.51% |
Others | 2,952 | 5,426 | -45.6% | 3.36% | 6.22% |
Total | 87,977 | 87,244 | +0.8% | 100% | 100% |
Source: FADA Research / Vahan retail registration data
Mahindra & Mahindra’s main tractor business retained the top position with 20,703 retail registrations in August 2026, up 2.7% YoY from 20,159 units, improving its market share from 23.11% to 23.53%.
Swaraj Division was the second-largest tractor player with 15,914 units, a 3.2% increase from 15,428 units in August 2025, boosting its market share to 18.09% from 17.68%.
International Tractors Limited, primarily selling under the Sonalika brand, recorded strong performance among major OEMs. Retail volumes rose from 10,586 units in August 2025 to 11,818 units in August 2026, marking an 11.6% YoY growth. Its market share increased from 12.13% to 13.43%, up by 1.30 percentage points.
TAFE Limited registered 10,780 tractors in August 2026, down from 11,030 units in August last year, representing a 2.3% YoY decline. TAFE's market share decreased from 12.64% in August 2025 to 12.25% in August 2026.
Escorts Kubota retail registrations rose to 9,756 units, up from 8,666 tractors last year, showing a 12.6% YoY growth. Market share increased from 9.93% to 11.09%.
The company's market share gain of 1.16 percentage points was notable in an industry growing by less than 1%.
John Deere India recorded retail sales of 6,294 tractors in August 2026 versus 5,956 units in August 2025. Volumes grew by approximately 5.7% YoY, allowing the company's market share to rise from 6.83% to 7.15%.
Eicher Tractors witnessed the sharpest decline among the major individual OEMs.
Registrations fell from 6,059 units in August 2025 to 5,590 units in August 2026, representing a 7.7% YoY drop. Its market share consequently declined from 6.94% to 6.35%.
CNH Industrial India, which operates tractor brands including New Holland, registered 4,170 units during August 2026 compared with 3,934 units last year.
This represented growth of approximately 6% YoY. The company's market share improved marginally from 4.51% to 4.74%.
AutoPunditz Take
August's 87,977 tractor registrations suggest a stable retail market, though this masks shifts among manufacturers. Mahindra strengthened its lead, International Tractors solidified third place, and Escorts Kubota surpassed the 11% market-share mark with double-digit growth.
Factors like India's rural economy, agricultural activity, crop prices, rainfall, and festive demand will be crucial in determining if the sector can shift from marginal growth to stronger expansion.
August 2026 is characterized by market-share consolidation rather than significant industry-wide volume growth.
Data Note: The figures are based on FADA Research vehicle retail data, collated by September 4, 2026, in collaboration with the Ministry of Road Transport & Highways, covering 1,467 of India's 1,469 RTOs. Tractor-category data for Telangana was unavailable for August 2026, affecting year-on-year comparisons.
The headline 0.8% industry growth understates competitive dynamics. August saw continued consolidation toward larger OEMs, with International Tractors and Escorts Kubota gaining market share, while Mahindra maintains over 41% of the market.
