Tractor Retail Sales Rise 13.8% in September 2026; Mahindra Leads as International Tractors Posts Strong Growth
India’s tractor retail market recorded healthy year-on-year growth in September 2026, with total registrations rising to 76,906 units, compared with 67,612 units in September 2025, according to vehicle registration data released by the Federation of Automobile Dealers Associations (FADA).
This translates to a 13.75% year-on-year increase in tractor retail sales.
Mahindra & Mahindra continued to dominate the market through its Mahindra and Swaraj tractor businesses, while International Tractors, John Deere and Escorts Kubota were among the manufacturers that registered notable growth during the month.
India Tractor Retail Sales – September 2026
Tractor OEM | Sep 2026 Sales | Market Share Sep’26 | Sep 2025 Sales | Market Share Sep’25 | YoY Growth |
Mahindra & Mahindra – Tractor | 18,223 | 23.70% | 15,524 | 22.96% | 17.39% |
Mahindra & Mahindra – Swaraj Division | 13,975 | 18.17% | 11,564 | 17.10% | 20.85% |
International Tractors Ltd | 10,159 | 13.21% | 7,995 | 11.82% | 27.07% |
TAFE Ltd | 8,605 | 11.19% | 7,944 | 11.75% | 8.32% |
Escorts Kubota Ltd | 7,772 | 10.11% | 6,692 | 9.90% | 16.14% |
John Deere India | 6,007 | 7.81% | 4,771 | 7.06% | 25.91% |
Eicher Tractors | 4,410 | 5.73% | 3,995 | 5.91% | 10.39% |
CNH Industrial India | 3,456 | 4.49% | 3,203 | 4.74% | 7.90% |
Others | 4,299 | 5.59% | 5,924 | 8.76% | -27.43% |
Total | 76,906 | 100% | 67,612 | 100% | 13.75% |
Mahindra & Mahindra (Tractor) led the tractor market with 18,223 units, up 17.39% YoY from 15,524 units in September 2025. Its market share increased from 22.96% to 23.70%.
Mahindra & Mahindra (Swaraj Division) ranked second with 13,975 units, compared with 11,564 units last year, registering a strong 20.85% YoY growth. Its market share expanded from 17.10% to 18.17%.
International Tractors Limited recorded 10,159 units, up from 7,995 units a year ago. With an impressive 27.07% YoY growth, its market share climbed from 11.82% to 13.21%, making it the fastest-growing major OEM in the table.
TAFE Limited registered 8,605 units, an 8.32% YoY increase over 7,944 units in September 2025. However, its market share declined from 11.75% to 11.19%.
Escorts Kubota Limited recorded retail sales of 7,772 units, compared with 6,692 units last year, translating into 16.14% YoY growth. Its market share improved marginally from 9.90% to 10.11%.
John Deere India registered 6,007 units, a strong 25.91% YoY increase from 4,771 units. Its market share consequently rose from 7.06% to 7.81%, making John Deere another standout performer during the month.
Eicher Tractors retailed 4,410 units, up 10.39% YoY from 3,995 units in September 2025. Despite higher volumes, its market share slipped from 5.91% to 5.73%.
Others, comprising OEMs with less than 1% market share individually, collectively registered 4,299 units, down sharply from 5,924 units last year. This represented a 27.43% YoY decline, with their combined market share falling from 8.76% to 5.59%.
CNH Industrial (India) registered 3,456 units, compared with 3,203 units in September 2025, representing 7.90% YoY growth. Its market share declined from 4.74% to 4.49%.
Overall, India's tractor retail registrations increased from 67,612 units in September 2025 to 76,906 units in September 2026, translating into 13.75% YoY growth. Mahindra and Swaraj together accounted for 32,198 tractors, giving the two Mahindra businesses a commanding 41.87% combined market share.
Auto Punditz Analysis
September 2026 was strong for India’s tractor industry, with retail registrations expanding nearly 14% year-on-year.
Growth was broad-based among leading manufacturers. International Tractors and John Deere recorded over 25% growth, while both Mahindra businesses grew ahead of the overall market.
Mahindra’s combined 41.87% share reinforces its dominant position. International Tractors’ rising share and John Deere’s strength in premium segments are notable developments.
The contraction in the “Others” category indicates demand was concentrated among established manufacturers.
Agricultural activity, rural cash flows, crop output, festive demand, and replacement cycles will determine if the double-digit momentum continues.
Data Note
The figures represent retail registrations rather than manufacturer wholesale dispatches and are based on FADA’s vehicle registration database.FADA has stated that September 2026 tractor-category data for Telangana was unavailable. The September data was collated on 3 October 2026, covering 1,468 of 1,469 RTOs. FADA also defines “Others” as OEMs accounting for less than 1% market share.
Source: FADA Research / Vahan Registration Data
