CY2022 - New Car Launches Analysis
SUVs and crossovers were a top priority for automakers in 2022. Maruti Suzuki and Toyota had been quite aggressive in their 2022 launches. Together, they have launched a mix of 10 new, next-generation, and facelifted products.
Toyota was trying to go more mainstream with strong hybrid technology by introducing a 1.5-liter engine on its mid-size SUV product (Hyryder) and a 2-liter engine on its best-selling MUV (Innova next generation).
Both Mahindra and Kia had very successful launches of the Scorpio N and Carens, respectively, with both having long waitlists after the price was revealed.
Skoda and Volkswagen focused on mid-size sedan products in 2022; the segment saw some minor growth.
Products like the BYD Atto 3, Mahindra XUV 400, and Toyota Innova Hycross were completely unveiled in 2022 and went on sale in 2023.
2022 Existing Product launched with New Drivetrain Technology
Tata’s new launch was limited to new EV drivetrains for existing products.
Honda attempted to mainstream strong-hybrid technology by introducing it on a mid-size product (the City), but only for the top variant.