AUTO PUNDITZ

Hero's Vida opens its first Experience Center in Bangalore!

VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp, opened its first Experience Center in Bangalore recently. The Experience Center is located at the prominent Vittal Mallya Road, where customers will be able to familiarize themselves with the brand and experience the product. VIDA has also commenced customer test rides of the VIDA V1.

Spread over 8500 sq. ft., this Experience Center will display the VIDA V1 scooters, charging stations, an interactive wall that illustrates the brand vision, and product configurators to help customers visualize their VIDA V1. With an in-house coffee bar and library, the VIDA Experience Center will inspire conversations about purpose along with the products, and invite collaborators along with customers.


The Experience Center will not just function as a brand and product zone, it will also be used for hosting events, brand meets and cohort activities. VIDA will open Experience Centers next in Jaipur and then Delhi with customer deliveries of VIDA V1 commencing from the second week of December 2022.


VIDA V1, with removable batteries and three-way charging options, is available in two variants – VIDA V1 Plus at Rs. 1,45,000/- and VIDA V1 Pro at Rs. 1,59,000/-, where the price includes all connected features and charging service. (*ex-showroom price)


The VIDA V1 comes with a combination of performance (0-40 in 3.2 secs), range (163 kms, IDC) and a top-speed of 80 km/h. The VIDA V1 also offers features like Custom Mode (100+ combinations), Cruise Control, Boost Mode, Two-way throttle, Key-less access and an Over-the-air enabled 7” TFT Touch-Screen.


VIDA offers customer propositions and services, like Green EMI, a seamless financing platform with best-in-class interest rates. Buy-Back scheme with a first-in-industry assurance of vehicle buy-back at 70% of purchase value between the 16th to 18th months of vehicle ownership. Test-ride for up to three days, so customers can have peace of mind before purchase. VIDA also offers the industry-first initiative – Repair On-Site – with customer executives available to provide service anywhere, anytime.

Dr. Swadesh Srivastava, Head – Emerging Mobility Business Unit (EMBU), Hero MotoCorp: “Expanding our vision to shape the EV category and grow its scale, we are excited to open the first VIDA Experience Center. This Experience Center is a manifestation of our vision to build experiences that create curiosity, meaningfulness and that people connect with. The Experience Center will provide the community an insight to the ‘Worry-free EV ecosystem’ that we have created with VIDA. This center is one of the many physical assets of our omnichannel approach. Our tech-stack and physical assets are built to uplift the customer experience from just entering into a space of retail to a space where they can be part of a larger story. It's a one-of-its-kind experience that we are providing in the segment.”