Royal Enfield Sales July 2026 – Classic 350 Leads as Dispatches Rise 38% YoY

Royal Enfield posted a strong performance in July 2026, with total domestic dispatches of 1,05,317 units, registering a robust 38% year-on-year growth over the 76,254 units dispatched in July 2025. On a month-on-month basis, volumes improved by a modest 2% compared with 1,02,930 units in June 2026.

The performance was driven primarily by Royal Enfield’s highly popular 350cc portfolio, with the Classic 350, Bullet 350, Hunter 350 and Meteor 350 all recording healthy year-on-year growth. Meanwhile, the Himalayan and Guerrilla 450 also delivered strong momentum during the month.

Royal Enfield Model-wise Sales – July 2026

Model	July 2026	July 2025	YoY Growth	June 2026	MoM Growth
Classic 350	39,197	26,516	48%	40,660	-4%
Bullet 350	26,245	15,847	66%	26,488	-1%
Hunter 350	22,031	18,373	20%	20,289	9%
Meteor 350	11,152	8,600	30%	10,941	2%
650 Twin	2,223	3,349	-34%	2,238	-1%
Himalayan	2,192	1,556	41%	1,240	77%
Guerrilla 450	1,435	688	109%	944	52%
Super Meteor	805	1,091	-26%	98	721%
Shotgun	37	234	-84%	32	16%
Total	1,05,317	76,254	38%	1,02,930	2%

• The Royal Enfield Classic 350 led the company's sales in July 2026 with 39,197 units sold, marking a 48% YoY increase from July 2025's 26,516 units. However, sales dropped 4% MoM from June's 40,660 units. The Classic 350 made up about 37% of Royal Enfield’s total July sales, highlighting its critical role for the brand.

• The Bullet 350 recorded sales of 26,245 units compared to 15,847 units a year earlier, achieving 66% YoY growth. It became one of Royal Enfield’s fastest-growing high-volume motorcycles in July. Sequentially, dispatches declined by 1% from June 2026.

• The Hunter 350 sold 22,031 units in July, up from 18,373 units last year, marking a 20% YoY and 9% MoM increase, reflecting strong demand for Royal Enfield’s urban-focused 350cc model.

• Royal Enfield dispatched 11,152 units of the Meteor 350 in July 2026, a 30% YoY growth from July 2025's 8,600 units, and a 2% increase over June 2026's 10,941 units.

• The Himalayan achieved strong performance within Royal Enfield's portfolio, with sales rising to 2,192 units in July from 1,240 in June, marking a 77% MoM growth.

• The adventure motorcycle also registered healthy 41% YoY growth, compared with 1,556 units dispatched during July 2025.

• Royal Enfield’s Guerrilla 450 recorded 1,435 units in July 2026, a 109% YoY increase from 688 units last year. Sequentially, dispatches grew 52% MoM from 944 units in June.

• The 650 Twin range recorded sales of 2,223 units, declining by 34% YoY from 3,349 units in July 2025. Volumes were almost unchanged compared with June 2026, slipping by just 1% MoM.

• The Super Meteor 650 registered dispatches of 805 units in July 2026. Sales were down 26% YoY compared with 1,091 units in July 2025. However, compared with the unusually low base of just 98 units in June, the model witnessed a massive 721% month-on-month jump.

• The Shotgun 650 recorded only 37 units during July 2026, significantly lower than the 234 units dispatched during July last year. This resulted in an 84% YoY decline, although volumes increased by 16% MoM from 32 units in June.

Royal Enfield sales crossed 1.05 lakh units in July 2026, growing 38% YoY, with Classic 350 remaining the company’s highest-selling motorcycle.

Auto Punditz Take

Royal Enfield’s July 2026 performance was particularly impressive considering that the growth was broad-based across its core portfolio rather than being dependent on a single model.

The Classic 350 remained the undisputed volume leader, while the Bullet 350’s 66% YoY growth further strengthened the company's position in the mid-capacity motorcycle segment. Hunter 350 and Meteor 350 also maintained healthy momentum.

The other notable development is the rapid improvement in the 450cc portfolio. Himalayan sales jumped 77% sequentially while Guerrilla 450 dispatches rose 109% YoY, providing Royal Enfield with incremental growth beyond its traditional 350cc stronghold.

The weakness in the 650cc portfolio remains worth watching, particularly with the 650 Twin range down 34% YoY. Nevertheless, with total July dispatches crossing 1.05 lakh units and rising 38% over last year, Royal Enfield started the second half of 2026 on a strong footing.