World Car Sales Statistics – 2016

Automotive Sales Figures have always been a disputed subject. While OEMs shy away to share their respective Sales Numbers, we at Auto Punditz just couldn’t understand the logic. We believe in data transparency and just wish all OEMs could share their numbers without much fuss. We do not see any reason why they should hide it. We in this post try to assess the World Cars Sales Figures of these manufacturers as per the data available in various forums/sites.

Let us look at how the OEMs stand in the Top rankings table:

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Source: Forbes
  • The aforementioned data is for the OEMs Alliance. For Ex: GM numbers would include the sales of all its subsidiaries (Chevrolet, Cadillac, Buick, Opel, Vauxhall etc). Similarly Renault-Nissan Alliance Nos would include the sales from Renault, Nissan, Avtovaz (Lada) & Mitsubishi.
  • Volkswagen did the impossible in 2016. It emerged as the Global No.1 Automaker for the first time! Despite the Dieselgate emissions scandal which has rocked Volkswagen worldwide, the German carmaker achieved record group sales in 2016 of 10.3 million vehicles.
  • Renault Nissan Alliance was just a stone throw away of claiming the No.3 spot! The Alliance grew a staggering 16.8% pushed by excellent performance of Renault in markets such as India and the recent controlling stake at Mitsubishi boosted their volumes positively.
  • Toyota & GM posted single digit growth and stood 2nd & 3rd in the podium respectively.
  • What is interesting to see is that ALL Top 4 automaker groups are hovering around the 10 million mark and it’ll be a much interesting race in 2017!

PS: While VW, GM & Renault-Nissan published the vehicle delivery data for 2016; Toyota’s numbers in consideration here are the production stats. Hence the above table will not have the exact metric.

However, if we consider the individual brand performance – Toyota surpassed the No.2 manufacturer by quite a margin and stood tall at the Numero Uno spot.

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Source: Focus2Move
  • Again, stellar performance by Renault & Mercedes who grew double digits in Calendar Year 2016.
  • Honda is strongly challenging Hyundai’s & Nissan’s global numbers. It successfully overtook Chevrolet this year and looks promising in the way ahead.
  • Also to note that even in Electric Car Sales, Nissan held the Top Spot. Nissan was way ahead of Tesla with the support of its electric offering Leaf. Since its inception, more than 250,000 Leafs have been sold worldwide through December 2016, making the Leaf the world’s all-time best-selling highway-capable electric car in history. As of December 2016, the United States is the world’s largest Leaf market with almost 103,600 sold, followed by Japan with almost 72,500 units, and Europe with almost 68,000 units.
  • Mercedes also clearly stood ahead of its German Counterparts. While it sold over 23 Lakh units and overtook BMW (19.85 Lakh units); Audi came third with sales of 18.85 Lakh units globally.

Note: The data in this post is a consolidation from multiple sites and multiple references. Hence accuracy is not guaranteed.

RIP – The ‘Indian’ Ambassador

Rather we can say that ‘our’ Ambassador is now French! Peugeot SA recently bought the rights from Hindustan Motors to use the brand name Ambassador at a cost of Rs.80 crores. Also known as Amby, it was an iconic brand in India and many of us share our first rides in this automobile. It is still seen running as taxis in many cities in India and also a lot of ‘babus’ (ministers/govt officials) get driven around in an Amby. A lot of Indians still swear on the sturdiness of this machine and they’re yet to find a much comfortable car than an Ambassador.

Amby though has a rich Indian heritage; was primarily British. Ambassador was an automobile manufactured by Hindustan Motors. It was in production from 1958 to 2014 with few improvements and changes over its production lifetime. The Ambassador is based on the Morris Oxford series III model, first made by Morris Motors Limited at Cowley, Oxford in the United Kingdom from 1956 to 1959. Modelled after the British Morris Oxford, the Ambassador was the first car to be made in India!

Let us see the premise of the downfall of this legend:

  • Outdated – While the ‘original’ British Morris Oxford ceased to exist in 1959 in Great Britain; the HM Ambassador sold at premium as it was the only few automobile brand to exist in India. It  began losing its dominance in the mid-1980s when Maruti Suzuki introduced its low-priced 800 hatchback. It lost further cachet and market share when global automakers began setting up shop in India in the mid-1990s, offering models with better design and technology.
  • Hindustan Motors – HM is to be blamed for the dwindling sales of this machine. While other Indian OEMs were able to revive/better the imported models (say Willys were re-engineered to become modern day Mahindra’s!); HM was unable to bring significant changes to the age old Amby. It is rather a surprise on how Ambassador brand survived 56 years on Indian soil without much changes.
  • Competition –  The options available for Indian consumers spoilt them for choice and the Amby brand lost its significance. The insurgence of Global Automotive OEMs led to innumerous product offerings and Amby lost the race. The major drop in sales was seen post 2006 and the continuous de-growth led to the death of the icon. We present the 15-years (1999-2014) sales analysis for the same :

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Sales Trend Graph:

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With the ‘Amby’ sales declining rapidly from a high of 24,000 units a year in the mid-1980s to under 12,000 a decade later and less than 6,000 in the mid-2000s, the HM management struggled to position the car and had to put an end to the production in 2014.

We now hope that the PSA group could bring back the Amby and give it the life it deserves. We Indians have a taste for legends (RE, M&M, etc are thriving on it) and would love to see an updated Amby back on Indian roads. We are also sure that the Amby can also give a headstart to PSA for connecting with the Indian consumer and become a household name.

If you’ve missed on how our Indian Amby fared amongst the best Taxis of the world; do click on the video here:

January 2017 Two-wheeler Sales – Snapshot

Snapshot:

  • Two-wheeler brands under pressure and the industry de-grew by 7% YoY in Jan’17.
  • The biggest gainer was Piaggio. Aprilia SR150 has been accepted well and fueling the growth for the Italian OEM.
  • Luxury Bike Manufacturers reeling badly due to ‘Demon’itization. Harley & Kawasaki saw double digit degrowth.
  • However, Scooters saw a tough time in Jan’17. The segment saw sales falling down by 15%!

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Like cars; we have done segment-wise OEM ranking.

Top selling Motorcycle OEMs of Jan’17 –

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Top selling Scooter OEMs of Jan’17 –

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Top selling Moped OEMs of Jan’17  (only 1 OEM selling Mopeds!) –

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Indian Car Sales Figures – January 2017

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Model-wise Sales Data

A look at Top 25 selling brands –

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Basis the feedback from one of our readers (Mr. Paul Dennis Padayatti); we are incorporating Segment-wise Best sellers as well.

Top Selling Hatchbacks (entry & mid level) –

1 Top Hatch

Top Selling Premium Hatches –

3 Hatch

Top Selling Compact Sedans –

2 - CS

Top Selling Sedans –

5 Sedan

Top Selling Compact SUVs –

4 C SUV

Top Selling MUVs –

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Top Selling SUVs –

6 SUV

January 2017 Car Sales – Snapshot

Highlights –

  • The Pre-Budget month grew a healthy 14% in Jan’17 vis-a-vis Jan’16. The growth was attributed by the factors of heavy discounting of 2016 models by the OEMs and was particularly led by Maruti Suzuki. The Indo-Japanese car maker crossed the 50% Market Share in Jan’17 and started the year with a bang. Also Jan’17 marked the launch of 2 crucial products to their respective OEMs – Ignis for Nexa & Hexa for Tata.
  • Hyundai too registered a steady growth of over 10% but was way lower than that of the market leader. However, Feb’17 can bring more excitement to the Korean MNC – the new Grand i10 launch is slated this month.
  • Honda however recovered the Fourth Spot in the rankings table. Though the OEM has de-grown 9% YoY; it has grown ~55% when compared to Dec’16! The upcoming City facelift in Feb’17 can improve the game for Honda.
  • Hexa dispatches would have started in Jan’17 and the same is clearly seen in Tata’s numbers. The company has seen steady numbers now and Hexa’s success will define Tata’s 2017!
  • Luxury Brands have now encountered their worst phase in India. The effects of Demonetization seems to have lingered and not a single luxury brand registered growth in Jan.

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Product Feature : Tata Hexa

Hexa is one of the most ambitious project of Tata Motors and a lot is at stake for the Indian Automaker with its launch. Let’s see how the product’s success will be significant for Tata –

  • It will be Tata’s second attempt to step in the premium vehicle space.  Earlier Tata’s have burnt their fingers with the Aria and would want to ensure that they leave no stone unturned for Hexa’s success. Also note that Hexa will be the costliest Tata vehicle to be displayed in the showroom as on date.
  • Tata Brand Repositioning – With Hexa, Tata would want to go away with the badge of manufacturing ‘unreliable’, ‘cheap’ and ‘low quality’ cars. Tata’s have invested a lot of time and money in terms of making Hexa niggle-free, premium and feature laden car.
  • Cater to a unrepresented market – MUV space in the Rs.12-18 Lakhs is empty as of now (earlier catered by the previous-gen Innova). Literally Hexa got to fill Innova’s shoes; which is not an easy task at all! The customers in this segment have already got habituated with Innova’s quality and reliability – it’ll be a big feat for Tata if they are able to successfully lure these customers to their fold.
  • Will ensure sustainability – After a lot of turmoil, Tata’s saw growth in the Indian operations last year due to the success of Tiago. They’d want to continue this momentum with Hexa and enhance their overall volumes.
Arizona-Blue
Tata Hexa

Before talking about the specs, lets look on how Tata has worked to improve Hexa’s quality aspect. Some of the components were sourced internationally. For Ex –

  • LED tail lamps from South Korea
  • Brushed Aluminum surrounds on air vents from Germany
  • Soft touch plastics from USA
  • Seat covers from Germany Benecke-kaliko

Tata claims to have put the Hexa through 8 lakh km of road testing (cumulative). The Hexa was tested across three continents – Asia, Australia and Europe, in temperatures ranging from – 20 C to 50 C. Detailed Supplier list here for reference:

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Source: The Automotive India

Hexa was launched on 18th Jan 2017 amongst much fanfare. It is currently available with a 2.2L Diesel engine and offers a fuel efficiency of 14.4 kmpl. The price (ex-showroom Delhi) for the variants are:

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Also let’s have a look at the specifications of Hexa:

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Exterior Highlights:

Exteriors

Interiors Highlights:

Interiors

Comfort & Convenience Features:

Comfort

Safety Features:

safety

Color Lineup:

colors

Indian 2 Wheeler Sales Figures – Dec 2016

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OEM-wise sales data (Source: AutocarPro)

Model-wise Sales Statistics:

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Top 25 Two Wheelers for Dec 2016 –

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Snapshot:

  • Mahindra 2 Wheelers degrew by 85.62%!!! Lesser said the better for this Indian OEM. Need fast-track progress in bringing new products from Mahindra (inspiration from BSA & Java motorcycles will help).
  • Honda is literally surviving on Activa’s performance. While Activa stood on top of the table; it was the only offering from Honda in Top 10 selling Two-wheelers!
  • Almost 42% of the TVS’s sales is contributed from Moped sales! XL Super has no immediate competition and has grown significantly in number over the years.
  • In the Top 5 selling models – 2 from Hero, 2 from TVS and only 1 from Honda!
  • Dominar dispatches have started from Dec’16 – 185 bikes offtake done in the first month.
  • Triumph has more offerings (products) in India when compared to Hero Moto Corp! While even with 20 models on sale; Triumph managed to sell only 84 units.
  • Aprilia SR150 on the sprint of reviving Piaggio’s fate in Indian soil. The product has been accepted well and has definitely shown promise.
  • Royal Enfield seems shielded from all kinds of adverse market scenarios – even Demonitization couldn’t shake the steller performance of this growing two wheeler manufacturer.

Car of the year 2016!

We decided to announce the Car of the Year 2016 basis the sales statistics of the Calendar Year. 2016 was an interesting year with many new launches holding the flag for the respective OEMs and NEWER segments were created. Indian love for SUVs was showcased in the overall design of the manufacturers and products like Kwid (hatchback with a SUV look), KUV100 (bigger hatck with SUV inspired design) sold in good numbers. This also heralded the birth of recently launched Ignis. Let us see who wins the race to become the Car of the Year 2016 –

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Top 25 selling cars of 2016

*The rows highlighted in Yellow are the cars which were launched in the Indian soil in the past 18 months. Also these cars would be in the race of the Car of the Year award.

Top selling Hatchbacks of 2016 –

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Top selling Sedans of 2016 –

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Top selling UVs (MUVs/SUVs) of 2016 –

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And the Auto Punditz car of the year award goes to – MARUTI NEXA BALENO!!! Baleno was instrumental in establishing Nexa network in India post the dismal sales of S-Cross. It sold over a lakh units in past 12 months and gave a really tough competition to the segment leader i20 (it even outsold i20 if you remove the i20 active numbers!). The product even as of date commands a waiting period of over 3 months and is still sold without any discounts! It created a benchmark in terms of features that a Maruti car can offer and stood the test of time. See how crucial Baleno was for Nexa’s success in India –

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We have made a comparison of how valuable a product had been to the overall OEM’s sales numbers and Baleno topped the list – with over 66% contribution to Nexa’s volumes in India it in a way ensured that the viability of Nexa showrooms in India. Though the car was launched in the last quarter of 2015; we would name it Car of the Year 2016 because the sales assessment for the model was not done in 2015 CY (also unfortunately missed by major Auto Journalists/TV Shows).

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Auto Punditz Car of the Year 2016

Product Feature : Maruti Ignis

With this feature, we will start covering all New Product Launches by highlighting the product offering in detail.

Ignis

The Suzuki Ignis internationally is a subcompact car that was produced by Suzuki between 2000 and 2008, replacing the Suzuki Cultus, and subsequently as a small crossover from 2016. The first gen Ignis looked something like this –

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The Ignis version launched in India was codenamed as FF21S and was initially shown as a concept in Geneva Motorshow on 3rd Mar’15 by the name iM-4. However, the production version was launched in Japan a year back itself (on 21 Jan’16). The Indian spec Ignis has got the same engine like the Swift, however the body weight of the Ignis is lesser. This is due to the use of an all new platform. The company has confirmed that it is a modular platform and more engines shall be made on it. There will be other new vehicles that will be made on this platform.

Suzuki has developed the Ignis by taking inspiration from a lot of its existing/previous models. See the Trivia here:

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Maruti is terming the Ignis as a Premium Urban Compact Vehicle. To be honest, the first vehicle to explore this category (ultra compact SUV hatchback) was the Mahindra’s KUV. Seeing Indian love for the SUV design; Maruti thought of leveraging the space with Ignis. KUV100 has got decent response in the Indian market and has sold over 40k units in past 1 year (avg of 3346/month). We are sure Ignis should easily register twice the sales of that of KUV’s.

Ignis has been launched in 1.2L Petrol MT/AMT & 1.3L Diesel MT/AMT variant in India. It will be sold through Nexa Dealership Network in India. The petrol variant of the vehicle has been introduced at an ex-showroom price (New Delhi) of Rs 4.59 lakh and the diesel variant from Rs 6.39 lakh onwards. The other category — automated manual transmission — for the petrol powered model starts at a price of Rs 5.74 lakh while the diesel fuelled car comes with at a starting price tage of Rs 6.94 lakh. Price Table:

Ignis

Fuel Efficiency Figures:

Ignis

Tech Specs:

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Exterior Highlights:

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Also Include –

  • Body Colored Door Handles
  • Body Colored ORVMs
  • Antenna

Interiors, Comfort & Convenience Highlights:

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Also include –

  • Air Conditioner with Heater
  • Cup Holder/Bottle Holder
  • 12 V Accessory Socket
  • Tilt Steering
  • Front Power Windows
  • Auto Down Driver Power Window
  • Foot Rest

Safety Highlights:

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Also include –

  • ISOFIX Child Seat Anchorages
  • Seat Belt Pre-tensioners with Force Limiters
  • Pedestrian Protection

Color Lineup:

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Total 6 Exterior Colors, 3 Dual Exterior Colors & 3 Interior Color Combination in Lineup

Indian Car Sales Figures – December 2016

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Snapshot:

  • Chevrolet’s Enjoy crosses 1,000 for the second time in this year. It also overtook the breadwinners (Tavera & Beat) for Chevy. The rationalization of price for this model has worked well and the result is visible. (PS: We suspect majority of the Enjoy’s being sold in Taxis as well)
  • Fiat is yet again clueless on its strategy and is finding it extremely hard to sustain whatever volumes it’s currently doing. Recently they have announced a revision on the prices of Punto Evo & Linea – While both the products will offer attractive price proposition; consumer acceptance will still remain a challenge.
  • Ford’s Aspire did the highest numbers in Dec’16 in this calendar year! But Ecosport’s dip is beyond understanding. Also Endeavor posted its all-time highest sales. Quite a confusing month from Ford!
  • BRV’s volume jumped 4 times in Dec’16 compared to Nov’16. Honda had announced offers upto Rs.1 Lakh on the BRV in Dec’16 – we expect the deal saved the day for Honda. Amaze has started doing well for the Japanese car maker and overtook City’s volumes in Dec’16. However, with the updated City in pipeline we foresee the marquee to jump back to dominance in coming months.
  • Nissan still doesn’t seem ‘redi’ for the Indian market. While Kwid is working wonders for Renault, its cousin Redi-GO seems to be failing.
  • Tata is now doing good with Zest & Tiago. But, the volume sellers – Indica and Indigo have scaled down significantly. Tata’s need to realize that all cylinder’s have to fire to extract best performance (i.e. all models have to do good numbers).

A look at Top 25 selling brands –

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11 out of Top 25 belong from Maruti+Nexa –

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