Model-wise Sales Figures –
Top Selling Motorcycles –
Top Scooters –
FADA (Federation of Automobile Dealers Associations) released the February 2019 Vehicle Registrations statistics today. Please note that these are the vehicle registration data (delivery of Invoiced vehicles from dealers to end customers) and clearly indicates the vehicle sales movement. Otherwise we have always been tracking the vehicle offtake data (billing of vehicles from OEM to authorized dealers). FADA releases number based on VAHAN data which covers about 75 per cent of nation’s RTO. As usual; we thank FADA for publishing the retail data and providing much realistic data about the actual sales of vehicles.
As seen above; majority categories (PVs, 2Ws & 3Ws) saw a massive decline in registrations. The sole exception was CV segment which posted a growth of 4.92%. The total sales for the Industry touched 14,52,078 units and the overall automotive industry registered a YoY de-growth of -8.06 percent!
With slowing retails; Dealers are facing over-stocking issues and the Inventory levels have shot over the roof. Basis dealer fraternity feedback; PV dealers are carrying stocks upto 60 days and 2-Wheeler dealers are stocking upto 3 months Inventory! The scenario is pushing both OEM and dealers to continue offering excessive discounts and liquidate the stock. The condition is going to worsen ahead – with a deadline of ensuring no BS4 inventory is left till April 2020; OEMs and dealership are bound to go under the panic mode.
Tough times ahead for Passenger Vehicle OEMs & Dealers. While OEMs will have to scale up investment to meet the upcoming emission and safety norms; Dealers will have to ensure that the stock vehicles are moved out as soon as possible. Maruti has already announced that it shall have its entire portfolio of cars BS6 ready by end of December 2019. New Entrants like Kia & MG are already planning to bring BS6 cars since day 1.
While the domestic sales of passenger vehicles have slowed down; the exports statistics has been disappointing too this year. The Domestic volumes have grown by a meager 3.27% in the past 11 months and Exports have dropped by a hefty -10% in the same timeline. We are not sure if India’s losing the competitive advantage in terms of production and this could hamper the sub-continent’s plan of becoming Asia’s production hub.
Snippets from the statistics shown above:
Feb’19 was one of the toughest month’s for the industry and again saw a negative growth (-0.6%). Country’s biggest carmaker Maruti Suzuki reported a flat growth in Feb’19 and has actually lowered its FY19 sales projections seeing the downward trend. Overall Passenger vehicle sales declined owing to weak consumer sentiments, tightening liquidity after the IL&FS crisis and increased insurance costs hampering purchases. With the upcoming BS6 norms and general elections; all OEMs are wary about the slowdown in the market.
A look at Modelwise Sales Figures –
Top 25 selling cars of Feb’19 –
Isuzu has sold over 13,500 vehicles till date in India! Isuzu Motors India Private Limited was established in August 2012 in India having its headquarters in Chennai and the manufacturing facility was later built in Sricity, Chittoor District (Andhra Pradesh). However; the products were rolled out from the year 2015 and the company has been slowly gaining hold in the Indian sub-continent.
Isuzu currently sells a range of Isuzu D-Max pick-up trucks that includes variants like Regular Cab Flat Deck and S-CAB. D-Max also has a V-Cross avatar which is India’s first adventure utility vehicle and has been positioned as a lifestyle pick-up. Let’s see the Historical Sales Statistics of D-Max models –
Isuzu also sells the MU-X, a large sized Sports Utility Vehicle (SUV) in automatic transmission in India. The dispatches of MU-X started from May 2017 and has overall sold 1,751 units till December 2018 (almost equivalent to Fortuner’s monthly volumes). Let’s see the Historical Sales Statistics of MU-X –
Both D-Max & MUX vehicle models are available through Isuzu’s exclusive dealer outlets. The company has currently dedicated dealer touch-points, located in 44 locations across the country. Considering 2018 volumes (Total 5886 units); Each Dealer outlet would be selling an average of 11 units/month which considerably low. The volumes need to substantially increase to enhance both market share & dealer viability in the coming time.
Maruti had tasted commercial success with its passenger carriers like Omni, Eeco & Versa. All the offerings in the passenger carrier segment were petrol-only models and were successful in both personal and commercial usage. Owing to the success of these models; Maruti identified a huge business opportunity in load carrier segment as well and launched the Super Carry in the year 2016. The Super Carry is powered by a 2-cylinder turbo-charged 793 cc diesel engine and an all-new 1200 cc CNG engine variant.
Maruti Suzuki knew that the segment shall cater primarily to the commercial customers and only diesel models shall be viable; hence it decided to have a different network/dealership for the sale of Super Carry. Similar to Nexa; the commercial outlets were offered to existing Maruti dealers and it invested all the focus in expansion of the network. By Nov’18’ Maruti’s commercial vehicle channel was present in 193 cities with 250 outlets.
The Mini Truck Load Segment (<2 tons) was dominated by offerings from Tata Motors & Mahindra. While Ace was the undisputed leader in the segment; Mahindra tried to grab considerable share via its offerings Maxximo/Jeeto. Ace (Normal+EX+Zip) is currently enjoying a market share of 66%; while Mahindra’s share in the segment is 23%. The overall segment has grown by 50% in this financial year (Apr’18-Jan’19) v/s Apr’17-Jan’18.
Super Carry’s performance in this financial year has been extremely positive. The model posted a growth of 159% in the first 10 months of this FY over same period previous FY. The model has steadily gained a market share of 10% and at this rate may even match Mahindra’s volume in the next 1-2 years!
Classic Legends; a subsidiary of Mahindra had announced that their motorcycles are sold out till September 2019 owing to massive number of bookings received online. However, the booking figures were not disclosed and it was told that the deliveries for the Jawa and Jawa 42 will commence by March’19 once all 105 dealerships shall be operational by February 15, 2019.
44 units of Jawa bikes were dispatched to the respective dealerships in Jan’19. These figures indicate that these bikes were primarily dispatched to the newer set of dealers and shall be used for Test Drives. The right assessment of Jawa bikes production, demand and sales shall happen basis Feb’19 data. Do note that Classic Legends has set a target of 90,000 units of Jawa Motorcycles for this year, making a target of 7,500 units per month. Royal Enfield is currently selling an average of 45k units of Classic 350 per month; and seeing the initial response 7.5k units of Jawa bikes shouldn’t be difficult.
In Jan’19; Suzuki sold 54,524 units of Access v/s 51,300 units of Jupiter sold by TVS. While Activa has been the undisputed leader in the segment; Jupiter had slowly established itself as a strong second spot holder in the category. It even crossed 1 Lakh unit sales in the month of Oct’18 and had sold 1,02,132 units that month. However; post the launch of refreshed avatar Access has been slowly gaining volumes and maintained a sale >44k units/month in Apr’18-Jan’19.
Sales comparison of both the models in this financial year –
In terms of vehicle comparison; Access comes with 124cc engine whereas Jupiter comes with 109cc engine. Access 125 and Jupiter both comes with rear disc brakes. The price difference between both the vehicles is just within Rs.5k. With Access gaining steady popularity; TVS is losing Jupiter’s volumes and with Jan’19 performance it shall be interesting to see if Jupiter could bounce back and firmly regain the 2nd spot.