OEMwise Sales Snapshot –
Two Wheeler Modelwise Sales for December 2020 –
Top 10 Selling 2 Wheelers of December 2020 – Splendor retains the Top Spot!
Hero Splendor continues its dominance over Honda’s Activa to become the best selling bike of December 2020. Also 3 scooters fare in the list of top 10 selling bikes (Activa, Access & Jupiter).
Top 10 selling Two Wheelers of December 2020 –
| RANK | OEM | Model | Dec’20 |
| 1 | Hero | Splendor | 1,94,930 |
| 2 | Hero | HF Deluxe | 1,41,168 |
| 3 | Honda | Activa | 1,34,077 |
| 4 | Bajaj | Pulsar | 75,421 |
| 5 | TVS | XL | 59,923 |
| 6 | Honda | CB Shine | 56,003 |
| 7 | Suzuki | Access | 40,154 |
| 8 | Royal Enfield | Classic 350 | 39,321 |
| 9 | TVS | Jupiter | 38,435 |
| 10 | Hero | Passion | 36,624 |
- Hero Splendor was India’s best selling two wheeler for December 2020. Hero is cashing in the rural market upswing and its Splendor has been consistently ruling the charts from the past few months.
- Hero HF Deluxe ranked second in the list with sales of over 1.41L units.
- Activa ranked third in the list and was just ~7k units lesser than HF Deluxe in December.
- Honda’s CB Shine rank slipped to sixth rank and sold 56k units in Dec’20. Bajaj Pulsar overtook Shine’s volumes for third consecutive month.
- India’s only Moped – TVS XL is still doing steady volumes and was India’s 5th best selling two wheeler for December 2020!
- There were 3 scooters in the top 10 selling two wheelers. TVS’s Jupiter & Suzuki’s Access fared in the Top 10 along with Activa.
List of Top 10 selling Motorcycles for December 2020 –
List of Top 10 selling Scooters for December 2020 –
Hero Electric emerged as India’s largest electric two wheeler manufacturer for 2020!
Around 27,260 electric two wheelers were registered in India for the year 2020. And with sales of 8,252 units; Hero Electric commanded a Market Share of 30.3% in 2020.
Sales and Market Share of Electric Two Wheeler manufacturers in 2020 –
| Rank | OEM | 2020 Sales | Market Share |
| 1 | Hero Electric | 8,252 | 30.3% |
| 2 | Okinawa | 5,601 | 20.5% |
| 3 | Ampere Vehicles | 4,521 | 16.6% |
| 4 | Ather Energy | 3,052 | 11.2% |
| 5 | Revolt Intellicorp | 2,095 | 7.7% |
| 6 | Bajaj | 1,243 | 4.6% |
| 7 | PURE EV | 718 | 2.6% |
| 8 | Benling India | 552 | 2.0% |
| 9 | Jitendra New EV | 434 | 1.6% |
| 10 | TVS | 232 | 0.9% |
| 11 | NDS Eco | 146 | 0.5% |
| 12 | Avan Motors | 96 | 0.4% |
| 13 | Gemopai Electric | 94 | 0.3% |
| 14 | MEW Electricals | 57 | 0.2% |
| 15 | Li-ions Elektrik | 40 | 0.1% |
| 16 | Ira Edutech | 37 | 0.1% |
| 17 | Eco Fuel Systems | 20 | 0.1% |
| 18 | M2GO Electric Vehicle | 19 | 0.1% |
| 19 | SBTEK E MOTO | 14 | 0.1% |
| 20 | Electreca Vehicles | 9 | 0.0% |
| 21 | Others | 8 | 0.0% |
| 22 | Supereco Automotive | 7 | 0.0% |
| 23 | Odysse Electric Vehicles | 4 | 0.0% |
| 24 | Automex E-Motors | 2 | 0.0% |
| 25 | Ayaan Electronic | 2 | 0.0% |
| 26 | Tyst Drive India | 2 | 0.0% |
| 27 | Aftec Motors | 1 | 0.0% |
| 28 | Rowwet Mobility | 1 | 0.0% |
| 29 | Tork Motors | 1 | 0.0% |
| TOTAL | 27,260 | ||
- Hero Electric was clearly the No.1 OEM in terms of Electric Bike/Scooter sales for the year 2020. It was able to garner a Market Share of >30% last year.
- Okinawa Electric ranked second in the list and was able to sell over 5.6k Electric Two Wheelers in 2020. It ended the year with a Market Share of 20.5%.
- Ampere Electric, the electric mobility subsidiary of Greaves Cotton stood third in the ranking table and the OEM registered over 4.5k electric two wheelers in 2020.
- Hero Motocorp backed Ather Energy was able to register a double digit Market Share in 2020 and sold over 3k scooters last year.
- Rahul Sharma’s (Micromaxx) Revolt Intellicorp has had a solid start and sold over 2k electric two wheelers in its second year. It also garnered a Market Share of 7.7% in 2020.
- Biggies like Bajaj Chetak & TVS iQube weren’t able to make a big impact in 2020 due to the pandemic and supply concerns.
Monthwise Electric Two Wheeler registrations for the calendar year 2020-
Data Source: ARPRO
Two Wheeler Sales Snapshot – December 2020
Around 11,27,917 two wheelers were dispatched in December 2020 from OEMs to their respective dealerships. The Industry recorded a growth of 7.4% in Dec’20 v/s Dec’19.
OEMwise Sales Snapshot –
- The Two Wheeler Sales had a single digit growth of 7.4% in Dec 2020 v/s Dec 2019. The overall two wheeler sales managed to cross 11 Lakh units in Dec 2020.
- Hero Moto Corp was the No.1 Two Wheeler manufacturer in Dec’20 and the OEM sales grew by just 3.2% YoY. Its Market Share fell the highest in the Industry – from 39.24 in Dec’19 to 37.68% in Dec’20.
- Honda registered the Market Share fall of -0.46% even though the sales grew by 5.1% YoY.
- Royal Enfield recorded one of the highest YoY growth at 35.1% and its Market Share jumped by 1.19% to 5.81%.
- Bajaj Auto volumes increased by 3.6% YoY and its market share fell by -0.42%.
Market Share Graph –
Volume and Profitability Analysis of Car OEMs in 2020
Volume change does affect profitability, based on fixed cost structure and investment phase, company is in. Maruti (MSIL) is good example for this analysis, as it is a listed company, so data is publicly available and at the same time, it is a dominant player in Indian market.
2020 – April to June – quarter sales took a massive hit due to non-production and gradual rise in consumption, when phase wise economy was un-locked. Maruti has reported losses in tune of ₹ 249 Crore, as revenue from operation took a nosedive, but other fixed cost (employee, finance, D&A) remained largely at same level. As sales came back on track, profitability too returned. However, high level of discounts in second half of 2019 and 2020 kept overall profit margin under pressure.
Such information is not available for other manufacturers, as they are either unlisted or, are part of diversified parent (Tata Motors and Mahindra). Still to gain fair idea, we have assessed the level of underutilization of their entire resource, considering sales as yardstick. Here underutilization is calculated with reference to highest sales they ever achieved in past calendar year.
Higher the level of underutilization, basically indicates lower level of profitability or higher losses. Also, if highest sales was achieved way before 2018 (2018 was the best year for Indian PV industry in terms of sales), means, they might already have had written-off the losses in past years, or in other words, suffering from lower level of profitability or even losses since long time.
Hyundai, indeed, outperformed others in this aspect. Also, they are managing complex manufacturing of varied engine, gearbox and variant combination quite well across their product portfolio. In fact, Tata Motors too chose Hyundai as supplier for Harrier’s 6-speed automatic transmission unit.