Kia, Audi, Hero, Bajaj, VE and Mahindra ace the Covid-19 Dealer Support Satisfaction Study!

FADA recently conducted a study in partnership with PremonAsia (a consumer insightbased consulting firm based out of Singapore), to access the dealer satisfaction levels on the package announced in the Covid-19 era by various OEMs to their respective dealers.

The survey pan-India included online study covering dealers from all segments of the market – 4W Cars & UV (Mass market)/ 4W Cars & UV (Luxury)/ 2W (Scooters/ Bikes)/ 3W/ CV (Medium & Heavy)/ CV (Small & Light). It probed Dealer owners & Dealer CEOs of various OEMs across 6 factors –

  • Support on financial matters
  • Support on customer communication matters
  • Support on dealer manpower matters
  • Support on lockdown related matters
  • Support on re-start of business
  • Support on future business evolution

Based on the responses received; the OEMs in the respective categories were ranked and the results are as mentioned –

Passenger Vehicles (Mass Market & Luxury) – 

  • While the overall rating was weak (satisfaction levels averaging below 600 on a 1000 point scale); OEMs like Kia & Toyota met their dealer partner expectations much better than others.
  • Tata Motors & Honda Cars dealers rated the respective OEMs the least in the mass market segment.
  • Kia dealers report stronger level of satisfaction on areas of communication & dealer manpower related matters
  • While Toyota dealers reported stronger level of satisfaction on areas of financial support – aspects like expediting settlement of all claims and Financial assistance on vehicle inventory.

Two Wheelers – 

  • Hero Motocorp dealers were the most satisfied ones among the lot. However; it still managed to score only 623 points out of a 1000 point scale. This highlights the dissatisfaction levels at the dealers end due to the business loss occurred by Covid 19 and any extent of support couldn’t substantiate the losses.
  • Honda came in a close and ranked second in the dealer satisfaction survey.

Three Wheelers & Commercial Vehicles – 

  • Three Wheelers was the most affected category in the Covid-19 era and the drop in sales was one of the highest among all categories. The same is reflected in the study as well – Even the top ranked Bajaj Auto could only garner 559 points out of the 1000 scale.
  • CVs (Medium & Heavy) too had a similar plight as that of 3Ws and the Top ranked VE Commercial Vehicles could score only 449 points. Tata Motors was just a point behind VE. However; Ashok Leyland dealers were the most dissatisfied out of the lot.
  • Mahindra fared the best among LCV dealers and the dealers rated the OEM at 607 points. Surprising to see Tata Motors dealers rating the OEM the lowest in the category!

Source: Federation of Automobile Dealers Associations & PremonAsia Study

Two Wheeler Exports Statistics – August 2020

Around 2,55,842 two wheelers were exported from India in August 2020 and yet again Bajaj’s Boxer emerged as India’s largest exported two wheeler marque! The 2W exports fell -14% YoY.

List of the Top 10 Exported Two Wheelers from India in August 2020 –
  • The Top 10 exported models contributed to over 68% of the overall two wheeler exports.
  • Do note that not a single scooter fares in the list of Top 10 exported Two Wheelers! Also 100cc bikes dominate the export volumes from India.
  • It is also interesting to see that neither Hero nor Honda has a model in the Top 10 list! Bajaj has lions share here with 6 models in Top 10, followed by TVS with 3 models and Yamaha with 1 model.
  • Bajaj’s Boxer & Star City were the clear favorites and significant volumes are being exported every month. Surprisingly both these models don’t sell that well in the Indian market!

Modelwise Two Wheeler Exports from India in August 2020 – 

Passenger Vehicle Exports Statistics – August 2020

Around 38,116 passenger vehicles were exported from India in August 2020 against 69,516 vehicles exported in August 2019. The YoY drop in exports was -45%.
List of the Top 10 Exported Cars from India in August 2020
  • The Top 10 exported models contributed to over 72% of the overall passenger vehicle exports.
  • Ford’s Ecosport held to its dominance in terms of exports and was India’s highest exported model for Aug’20.
  • Fellow American OEM GM was able to export 3,859 units of Beat and ranked second in the chart.
  • Kia’s Seltos was the highest exported Mid-SUV in Aug’20 and fared third in terms of overall passenger vehicle exports.
  • Verna was Hyundai’s highest exported model and 2,806 units were exported in Aug’20!
  • Maruti has been exporting good volumes of S-Presso. With 2,399 units exported; it was Maruti’s highest exported model and overtook the likes of Baleno & Swift.
  • Nissan’s Sunny exports are falling down and only 2,083 units were exported. It fell -65% YoY!

Modelwise Passenger Vehicle Exports from India in August 2020 – 

Top 10 Selling 2 Wheelers of August 2020!

Hero Splendor continues its dominance over Honda’s Activa to become the best selling bike of August 2020. Activa has consistently lost volumes in the past months and has affected Honda’s performance to a large extent.

The list of Top 10 selling bikes of August 2020 is as shown – 

Rank OEM Model Aug-20
1 Hero Splendor 232301
2 Honda Activa 193607
3 Hero HF Deluxe 177168
4 Honda CB Shine 106133
5 Bajaj Pulsar 87202
6 TVS XL 70126
7 Hero Glamour 54315
8 Hero Passion 52471
9 TVS Jupiter 52378
10 Honda Dio 42957
  • Hero Splendor was India’s best selling two wheeler for August 2020. It sold almost 1.2 times the second ranked Honda Activa. Hero is cashing in the rural market upswing and its Splendor has been consistently ruling the charts from the past few months.
  • Activa ranked second and sold almost a 39k units lesser than Splendor in August!
  • Honda’s CB Shine ranked fourth and sold almost 1.06L units in Aug’20.
  • Bajaj Pulsar came in the Top 5 list and sold over 87k units last month.
  • India’s only Moped – TVS XL is still doing steady volumes and was India’s 6th best selling two wheeler for August 2020!
  • There were 3 scooters in the top 10 selling two wheelers. TVS’s Jupiter & Honda’s Dio fared in the Top 10 along with Activa.

List of Top 10 selling Motorcycles for August 2020 – 

List of Top 10 selling Scooters for August 2020 –