Two Wheeler Sales Snapshot – September 2020

Around 18,49546 two wheelers were dispatched in September 2020 from OEMs to their respective dealerships. The Industry recorded a growth of 11.4% in Sep’20 v/s Sep’19 in anticipation to the festive season.

Two Wheeler OEM Performance for September 2020 –

Rank OEM Sep’20
1 Hero MotoCorp 6,97,293
2 Honda 5,00,888
3 TVS 2,41,762
4 Bajaj Auto 2,19,500
5 Suzuki 65,195
6 Yamaha 63,052
7 Royal Enfield 55,910
8 Piaggio 5,537
9 Harley Davidson 176
10 Kawasaki 125
11 Triumph 71
12 Mahindra 2W 37
Total Two Wheeler Sales 18,49,546

OEMwise Sales Snapshot –

  • The Two Wheeler Sales had a double digit growth of 11.6% in Sep 2020 v/s Sep 2019. The overall two wheeler sales managed to cross 18 Lakh units in Sep 2020.
  • Hero Moto Corp was the No.1 Two Wheeler manufacturer in Sep’20 and the OEM sales grew by 16.1% YoY. Its Market Share increased too by 1.46% to 37.7%.
  • Honda registered the Market Share fall of -1.61% even though the sales grew by -9.9%.
  • Bajaj Auto volumes shot up the highest by 23.8% YoY and it was able to increase its market share by 1.16%.
  • Suzuki Motorcycles volumes was almost flat and market share dropped to 3.52% as well!




Market Share Graph –

Atul Auto outsells Mahindra Three Wheelers in September 2020!

Mahindra Three Wheelers struggled due to the delay in launching the BS6 avatar of its flagship three wheeler brand Alfa. Hence OEMs like Atul Auto & TVS gained clear lead over M&M in Three Wheeler Sales.

OEM wise Three Wheelers Sales / Registration Figures – 

Source: FADA research
  • Bajaj Auto maintained its Numero Uno spot. However; it registered a fall of -64% YoY and its market share declined too by -5.3%.
  • Piaggio YoY sales fell by -49% and it could sell only 5,394 units in September 2020. It anyhow recorded a Market Share increase of 4.3%.
  • Rajkot based Atul Auto stood third in the list and fared better than the likes of TVS & Mahindra!
  • Due to Covid19 led Supply Chain disruptions; M&M could launch the BS6 range of three wheelers only in Oct’20. This has led to the OEM losing its third spot in the category & Mahindra lost pretty significant Market Share as well.
  • Do note that ‘Others including EV’ had the lowest YoY decline and also the highest Market Share increase (15.8%). We expect that the EV’s are rapidly catching up in the 3W space and is reflecting accordingly in the sales volumes.




Statewise Three Wheeler Sales Statistics – 

  • Bihar was the No.1 state in terms of 3 wheeler sales too! Around 4,776 units of 3 wheelers were sold in Bihar alone – which is almost 20% of the nation’s 3W sales volumes!
  • Bihar’s neighboring state UP came in a close second and 3,942 three wheelers were sold in Sep 2020.
  • West Bengal ranked third with sales of 1,941 units.

Note:

  1. The above numbers do not have figures from AP, MP, LD & TS as all these States/UT’s are not yet on Vahan 4.
  2. Vehicle Registration Data has been collated as on 06.10.20 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,254 out of 1,461 RTOs.

Segment wise Sales Analysis – 2020 (January to September)

As expected; SUVs was the best performing segment and recorded the lowest YoY fall. Also Sedans registered the highest dip.

  • SUV/Crossovers have shown quick revival and gained market share
  • Largely helped by Hyundai Creta, KIA Seltos and Tata Nexon
  • Hatchback too had gained market share due to pent up demand
  • MUV segment is largely stable due to strong performance by Ertiga+XL6 and Renault Triber
  • Sedan suffered massively across the sub segments

Electric Passenger Cars Performance – 

  • Entry of Tata Nexon and MG eZS has changed the dynamics of EV landscape in 2020
  • Improved technology and SUV/Crossover silhouette is winning customer with its own charm

OEM Performance Analysis – CY2020 (January to September)

We present a detailed Manufacturer wise performance analysis in this post basis their sales volumes in CY2020 (Jan to Sep).

Maruti and Hyundai have strongly maintained their market share





Race for #3 position

  • Given the current product and future pipeline, race for #3 position is between KIA, Mahindra and Tata

Tata Motors

  • With highly updated (Harrier, Nexon, Tiago & Tigor) and new (Altroz) products, Tata took strong lead in factory dispatches before prime festive season in India
  • Interesting to see the sustainability of high wholesale figures in coming months

Mahindra

  • Mahindra has lost the plot in 2020 due to slow introduction of BS6 engines in market





Honda

  • Honda too is struggling in absence of right SUV portfolio

Toyota

  • Toyota has lost volume, as, Innova and Fortuner sales is taking time to pickup
  • Glanza is filling in the void created by Etios twins and Corolla

Renault

  • New Product like Triber is adding volume to Renault’s kitty
  • Dated Duster with petrol only engine could not find many customers in BS6 age
  • Performance of facelifted Kwid too is subdued

Best Selling Cars Analysis – 2020 (January to September)

The Top 10 cars sold in 2020 (Jan to Sep) contributed to over 52% of the cars sold in the Indian market! It had 7 models from Maruti+Nexa, 2 from Hyundai & 1 from Kia.

List of Top 10 cars sold in 2020 –

Rank OEM Model CY2020 CY2019 YoY
1 Maruti Alto 1,02,765 1,59,609 -35.6%
2 Maruti Swift 99,547 1,38,437 -28.1%
3 Maruti Baleno 96,113 1,31,114 -26.7%
4 Maruti Wagon R 95,655 1,16,177 -17.7%
5 Maruti Dzire 79,890 1,46,390 -45.4%
6 Kia Seltos 73,219 13,990 423.4%
7 Maruti Ertiga+XL6 68,788 77,893 -11.7%
8 Maruti Eeco 63,773 86,298 -26.1%
9 Hyundai Creta 60,357 79,070 -23.7%
10 Hyundai Grand i10 56,728 75,036 -24.4%
  • Alto continues to be India’s best selling car. However; Swift is just 3,218 units behind Alto and is closely following Alto’s lead.
  • Baleno too has jumped rankings impressively and sold almost equivalent units to that of Swift! If you include Glanza’s volumes – It would have been India’s No.1 Selling car! (Baleno-96,113 units + Glanza-13,168 units = 1,09,281 units)
  • Kia’s Seltos was the only Non-Maruti in the Top 6.




Top 30 Products in 2020 (January-September)

  • Those who migrated to shared mobility service (read – Ola/Uber/Meru), earlier, in Metros, have found themselves largely stranded in absence personal mobility during lockdown
  • Many of them, who can afford to buy car, seems to be buying new or used cars post lockdown
  • High volume of Swift, Baleno and Wagon R, which is quite close to Alto’s volume, seems to reflect trend of pent up demand
  • Thus entry level hatchback have lesser volume compared to slightly premium ones
  • Incidentally sub-4m SUV don’t have volume advantage over KIA Seltos and Hyundai Creta
  • In absence of diesel engine Maruti Dzire (41% mix in 2019) and Vitara Brezza has suffered tremendous volume losses
  • Maruti S Presso seems to be not so quite well accepted in the market, even 7 year old Hyundai i20 is doing better
  • Hyundai Santro’s second innings is not so successful anymore
  • Tata’s updated Tiago, Nexon and all new Altroz are doing quite well

Market Share of Top 30

Body Style of Top 30