Tractor Sales Statistics for June 2020 – India

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Around 92,888 tractors were sold in the Indian market for June 2020 and the Industry registered a YoY growth of 22.4%!

While we saw a degrowth of -47.2% in the Passenger Vehicle sales for June 2020 (Source); the positive momentum in tractor sales is a clear indication of growing economic activities in the rural India. The above average monsoons and the government boost for agriculture has benefited the Rural India/Bharat and the tractor sales also indicates a robust harvest this year.

The OEMwise Tractor Sales for June 2020 is as shown below –

Rank OEM Jun-20 Jun-19
1 M&M + Swaraj 35,844 31,879
2 TAFE 19,084 14,109
3 Sonalika 13,691 8,827
4 Escorts 10,623 8,648
5 John Deere 5,861 6,683
6 New Holland 3,845 2,568
7 Kubota 1,428 951
8 VST 789 644
9 Captain 518 345
10 Indo Farm 303 210
11 Force 263 283
12 Ace 256 196
13 Preet 202 141
14 SDF 181 375
TOTAL 92,888 75,859

The Tractor Industry registered an increase in sales to 92,888 units in June’20 from 75,859 units in June’19. The YoY Growth Analysis and the Market Share statistics is as highlighted –

  • M&M and Swaraj were the Market Leader and India’s largest selling Tractor manufacturer for June 2020. It sold 35,844 units and commanded a Market Share of 38.6%. However; the OEM registered a Market Share fall of -3.4%.
  • TAFE grew an impressive 35.3% YoY and was the second best tractor manufacturer for the month. It was able to increase its Market Share to 20.5% in June’20 v/s 18.6% in June’19.
  • Sonalika was the dark horse and recorded the highest Market Share growth in June 2020! Sonalika Tractors saw a YoY growth of massive 55.1% and its Market Share shot up to 14.7% in June’20 from 11.6% in June’19!
  • Escorts was able to match the overall industry growth of 22-23% in June’20. The OEM sold 10,623 units in June’20 v/s 8,648 units sold in June19.
  • John Deere was the only tractor manufacturer in Top 5 to record a YoY degrowth. It also registered a Market Share fall of -2.5% in June’20 v/s June’19!

Data Source: Tractor Junction

Tata Motors is offering a 6-month EMI holiday on Tiago, Nexon and Altroz

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Tata Motors today announced the launch of an attractive financing offer on its popular brands Tiago, Nexon and Altroz. Customers can now make zero down payment, avail a 6-month EMI holiday (only interest needs to be serviced monthly) and access up to 100% on-road funding for a loan tenure of 5-years. This offer is being made available through a partnership with Karur Vysya Bank (KVB), to eligible salaried and self-employed persons.

Key Highlights of the offer:

  • Up to 100% on-road funding with zero-down payment
  • Service only monthly interest during the 6-month EMI Holiday period
  • Loan tenure of up to 5-years
  • Offer available on Tiago, Nexon & Altroz

In the endeavor to make safe personal mobility solutions more affordable and accessible to individuals and families, and help maintain norms of social distancing, Tata Motors is also offering affordable, step-up EMIs on long tenure loans of up to 8-years through its association with multiple financing partners. For Rs 5,555/- as starting EMI, you can now drive home the 5-star GNCAP safety rated Altroz. Nexon and Tiago are also available for EMIs starting at only Rs. 7499 and Rs.4999/- respectively.

Currently, Test drives are being offered on demand at the customer’s preferred location. To maintain social distancing, only one person drives the vehicle with a dealer staff member sitting in the rear seat to avoid any physical contact.  Following every test drive, the vehicle is fully sanitized including replacing protective covers shielding the interiors of the vehicle that come in contact while driving.

Offers on Nexa Models for July 2020

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Find Offers / Discounts on Nexa Models for July 2020 here –

  • Baleno:
    • Except Sigma variants: Benefits upto Rs.27,000 (Cash Discount of Rs.10k + Exchange Bonus of Rs.15k + ISL discount of Rs.2k)
    • Sigma Variant: Benefits upto Rs.27,000 (Cash Discount of Rs.10k + Exchange Bonus of Rs.15k + ISL discount of Rs.2k)
  • Ciaz:
    • Except Alpha variants: Benefits upto Rs.33,000 (Cash Discount of Rs.10k + Exchange Bonus of Rs.20k + ISL discount of Rs.3k)
    • Alpha Variant: Benefits upto Rs.23,000 (Exchange Bonus of Rs.20k + ISL discount of Rs.3k)
  • Ignis:
    • Except Zeta variants: Benefits upto Rs.37,000 (Cash Discount of Rs.20k + Exchange Bonus of Rs.15k + ISL discount of Rs.2k)
    • Sigma Variant: Benefits upto Rs.25,000 (Cash Discount of Rs.10k + Exchange Bonus of Rs.15k)
  • XL6: Exchange Bonus of Rs.10k

Segment-wise Car Sales for June 2020

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  • While Compact Hatchback segment was the largest segment in terms of volumes; Mid-SUV was the sole segment to register a positive YoY growth. It shows that how the Mid SUV volumes have grown even in tough times!
  • Compact SUV was the third largest segment and contributed to over 13% of the passenger car sales in India for June 2020.
  • Entry and Premium Hatchback ranked fourth & fifth respectively in segment-wise sales.
  • MUV segment too has grown considerably and now contributes to over 10% of the overall sales.




Segment Wise & Model Wise Sales Data – 

1. Entry Hatchback Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Alto 7,298 18,733 -61%
2 Maruti S-Presso 3,160 –
3 Renault Kwid 2,441 4,360 -44%
4 Datsun Redi-GO 404 720 -44%
TOTAL 13,303 23,813 -44%

2. Compact Hatchback Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Wagon R 6,972 10,228 -32%
2 Maruti Celerio 4,145 4,871 -15%
3 Tata Tiago 4,069 5,537 -27%
4 Maruti Swift 4,013 16,330 -75%
5 Hyundai i10 Grand 3,593 6,907 -48%
6 Hyundai Santro 1,513 4,141 -63%
7 Maruti Nexa Ignis 1,432 2,911 -51%
8 Ford Figo 174 308 -44%
9 Datsun Go 51 188 -73%
10 Nissan Micra 0 77 -100%
11 Tata Bolt 0 51 -100%
12 Toyota Liva 0 693 -100%
TOTAL 25,962 52,242 -50%

3. Premium Hatchback Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Nexa Baleno 4,300 13,689 -69%
2 Tata ALTROZ 3,104 0 –
3 Hyundai i20 2,718 9,271 -71%
4 VW Polo 1,228 1,450 -15%
5 Toyota GLANZA 914 1,919 -52%
6 Ford Freestyle 506 592 -15%
7 Honda Jazz 0 680 -100%
TOTAL 12,770 27,601 -54%




4. Compact Sedan Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Dzire 5,834 14,868 -61%
2 Hyundai Xcent/Aura 1,016 2,172 -53%
3 Tata Tigor 553 1,438 -62%
4 Ford Aspire 381 463 -18%
5 Honda Amaze 139 5,306 -97%
6 VW Ameo 0 393 -100%
7 Tata Zest 0 525 -100%
TOTAL 7,923 25,165 -69%

5. Executive Sedan Segment:

Rank OEM Model June’20 June’19 Growth
1 Hyundai Verna 1,083 2,271 -52%
2 Honda City 585 2,461 -76%
3 Skoda Rapid 577 612 -6%
4 Maruti Ciaz 553 2,322 -76%
5 VW Vento 282 449 -37%
6 Toyota Yaris 79 121 -35%
7 Nissan Sunny 0 64 -100%
8 Fiat Linea 0 52 –
TOTAL 3,159 8,352 -62%

6. Premium Sedan Segment:

Rank OEM Model June’20 June’19 Growth
1 Skoda Octavia 21 176 -88%
2 Hyundai Elantra 15 60 -75%
3 Honda Civic 14 250 -94%
4 Toyota Corolla 0 90 -100%
TOTAL 50 576 -91%

7. Luxury Sedan Segment:

Rank OEM Model June’20 June’19 Growth
1 Skoda Superb 41 106 -61%
2 Toyota Camry 26 39 -33%
3 VW Passat 0 2 -100%
TOTAL 67 147 -54%




8. Compact SUV Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Vitara Brezza 4,542 8,871 -49%
2 Hyundai Venue 4,129 8,763 –
3 Tata Nexon 3,040 4,170 -27%
4 Mahindra XUV 300 1,812 4,769 -62%
5 Ford Ecosport 1,212 3,254 -63%
6 Honda WRV 658 1,268 -48%
7 Mahindra TUV 300 0 1,210 -100%
TOTAL 15,393 32,305 -52%

9. Mid-SUV Segment:

Rank OEM Model June’20 June’19 Growth
1 Hyundai Creta 7,207 8,334 -14%
2 Kia Seltos 7,114 0 –
3 Mahindra Scorpio 2,574 3,071 -16%
4 MG Hector 1,867 0 –
5 Tata Harrier 653 1,216 -46%
6 Jeep Compass 246 791 -69%
7 Mahindra XUV 500 231 1,129 -80%
8 MG ZS EV 145 0 –
9 Renault Duster 129 882 -85%
10 Nissan Kicks 70 128 -45%
11 Hyundai Kona 16 25 –
12 VW T-ROC 0 0
13 Maruti S-Cross 0 1,359 -100%
14 Renault Captur 0 103 -100%
15 Nissan Terrano 0 132 -100%
16 Tata Safari 0 161 -100%
TOTAL 20,252 17,331 17%

10. Premium SUV Segment:

Rank OEM Model June’20 June’19 Growth
1 Toyota Fortuner 713 1,223 -42%
2 Ford Endeavour 366 716 -49%
3 Skoda Kodiaq 151 93 62%
4 Hyundai Tucson 30 63 -52%
5 Honda CR-V 2 55 -96%
6 VW Tiguan 0 169 –
7 Mahindra Alturas G4 0 109 -100%
TOTAL 1,262 2,428 -48%




11. MUV Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Ertiga 3,306 7,567 -56%
2 Mahindra Bolero 3,292 5,118 -36%
3 Toyota Innova Crysta 2,085 4,814 -57%
4 Renault TRIBER 2,064 0 –
5 Nexa XL6 1,198 0 –
6 Kia CARNIVAL 161 0 –
7 Datsun GO+ 51 224 -77%
8 Toyota Vellfire 49 0 –
9 Mahindra Marazzo 0 1,206 -100%
10 Mahindra Xylo 0 440 -100%
11 Tata Hexa 0 253 -100%
12 Honda BR-V 0 294 -100%
13 Renault Lodgy 0 55 -100%
TOTAL 12,206 19,971 -39%

12. Van Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Eeco 3,803 9,265 -59%
2 Maruti Omni – 0 –
TOTAL 3,803 9,265 -59%

13. Lifestyle Off-roader Segment:

Rank OEM Model June’20 June’19 Growth
1 Maruti Gypsy 718 0 –
2 Mahindra Thar 0 0 –
TOTAL 718 0 –

 

Car Sales Analysis H1 2020

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Market Comparison – China, US, Germany and India

Global automotive industry faced one of its worst ever performances in the first half of 2020, with car sales declining in every region. This was as expected, as most part of the world was well under lockdown for at least half of H1 2020, and is still reeling under the impact of the deadly virus. Though the virus has still not left the world, most regions have re-started economic activities, and the automotive sector is a no exception.

The Indian automotive industry was already under huge stress before the lockdown, and the virus just made things worse. The story is not very different across the world. All that matters more is the recovery after the hit. We present you with some facts and figures concerning the automotive industry’s performance in H1 2020 in India and across the globe.

Speaking on recoveries, it is obvious that China is far ahead than the rest of the world, and has shown impressive performance in the months of April and May. We can notice a “Sharp V curve” in China; India and Germany are more or less similar with a “Not so sharp – V curve”. This means that though the markets are recovering, it might definitely not be at the pace at which China is recovering. The US market seems to have the widest V curve of the lot.




India Market Analysis – H1 2020 – Deep Dive

Facts and figures pertaining to just the Indian automotive market is shown in this section with more depth.

The comprehensive summary of total sales of each company this year is presented in the table below –




  • VW is the only OEM to have recorded more sales in May-June than the pre-covid times. Though their recovery is impressive, it has still not matched its own performance during 2019.
  • Renault is the only company to have posted positive growth YOY during the first two months of the year, comparing with the previous year.
  • It also appears to be fast recovering from the pandemic, and has closed the gap very much with last year’s sales volumes. But, it must also be noted that its overall volumes still remains low.
  • Apart from Renault, OEMs such as Skoda, MG Motors and Tata seem to have gained an almost perfect V-Curve, swiftly catching up the volumes and would soon be better off than their pre-Covid times, if the same trend is expected to continue in the forthcoming months.
  • Maruti, Hyundai, Kia and Toyota have achieved a “not-so-perfect V-curve”, but are steadily on their road to recovery. This is mainly because of their volumes, as together they account for more than 70% of the total car sales in the country.
  • Recoveries of Mahindra and Ford are similar but poor, with their curve becoming wider. It is high time the JV partners work out some strategy to come out stronger together.
  • Nissan, Honda and FCA seem to have missed the bus entirely, and are at the bottom of the table. Their curves are almost flat at the bottom, and whatever their strategy is – does not seem to be working. Unless there is a shift in their approach, they potentially risk getting buried in the mess caused by the pandemic.

Most OEMs appear to be on their road to recovery, some being quicker than the rest. But, in terms of volumes, the gap is large and would require a considerable amount of time to at least match the pre-covid era performance.

The Indian automotive industry, if not better, is at least on par with the global markets as far as the recovery from the impact of corona virus on the industry is concerned. It is almost certain that the total sales this entire year can definitely not match last year’s performance, but will the recovery trend continue marching upwards? We may have to wait and watch, and we hope it does.

(The article is written by Karthick. He is an auto enthusiast, and an engineer by profession, currently employed in an auto MNC at Chennai; has a craving on new tech and a particular interest on the Indian automotive market.)