OEMwise Sales Snapshot –
Two Wheeler Modelwise Sales for December 2020 –
Hero Splendor continues its dominance over Honda’s Activa to become the best selling bike of December 2020. Also 3 scooters fare in the list of top 10 selling bikes (Activa, Access & Jupiter).
Top 10 selling Two Wheelers of December 2020 –
|8||Royal Enfield||Classic 350||39,321|
List of Top 10 selling Motorcycles for December 2020 –
List of Top 10 selling Scooters for December 2020 –
Around 27,260 electric two wheelers were registered in India for the year 2020. And with sales of 8,252 units; Hero Electric commanded a Market Share of 30.3% in 2020.
Sales and Market Share of Electric Two Wheeler manufacturers in 2020 –
|Rank||OEM||2020 Sales||Market Share|
|9||Jitendra New EV||434||1.6%|
|17||Eco Fuel Systems||20||0.1%|
|18||M2GO Electric Vehicle||19||0.1%|
|19||SBTEK E MOTO||14||0.1%|
|23||Odysse Electric Vehicles||4||0.0%|
|26||Tyst Drive India||2||0.0%|
Monthwise Electric Two Wheeler registrations for the calendar year 2020-
Data Source: ARPRO
Around 11,27,917 two wheelers were dispatched in December 2020 from OEMs to their respective dealerships. The Industry recorded a growth of 7.4% in Dec’20 v/s Dec’19.
OEMwise Sales Snapshot –
Market Share Graph –
Volume change does affect profitability, based on fixed cost structure and investment phase, company is in. Maruti (MSIL) is good example for this analysis, as it is a listed company, so data is publicly available and at the same time, it is a dominant player in Indian market.
2020 – April to June – quarter sales took a massive hit due to non-production and gradual rise in consumption, when phase wise economy was un-locked. Maruti has reported losses in tune of ₹ 249 Crore, as revenue from operation took a nosedive, but other fixed cost (employee, finance, D&A) remained largely at same level. As sales came back on track, profitability too returned. However, high level of discounts in second half of 2019 and 2020 kept overall profit margin under pressure.
Such information is not available for other manufacturers, as they are either unlisted or, are part of diversified parent (Tata Motors and Mahindra). Still to gain fair idea, we have assessed the level of underutilization of their entire resource, considering sales as yardstick. Here underutilization is calculated with reference to highest sales they ever achieved in past calendar year.
Higher the level of underutilization, basically indicates lower level of profitability or higher losses. Also, if highest sales was achieved way before 2018 (2018 was the best year for Indian PV industry in terms of sales), means, they might already have had written-off the losses in past years, or in other words, suffering from lower level of profitability or even losses since long time.
Hyundai, indeed, outperformed others in this aspect. Also, they are managing complex manufacturing of varied engine, gearbox and variant combination quite well across their product portfolio. In fact, Tata Motors too chose Hyundai as supplier for Harrier’s 6-speed automatic transmission unit.