Two Wheeler Sales Snapshot – September 2020

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Around 18,49546 two wheelers were dispatched in September 2020 from OEMs to their respective dealerships. The Industry recorded a growth of 11.4% in Sep’20 v/s Sep’19 in anticipation to the festive season.

Two Wheeler OEM Performance for September 2020 –

Rank OEM Sep’20
1 Hero MotoCorp 6,97,293
2 Honda 5,00,888
3 TVS 2,41,762
4 Bajaj Auto 2,19,500
5 Suzuki 65,195
6 Yamaha 63,052
7 Royal Enfield 55,910
8 Piaggio 5,537
9 Harley Davidson 176
10 Kawasaki 125
11 Triumph 71
12 Mahindra 2W 37
Total Two Wheeler Sales 18,49,546

OEMwise Sales Snapshot –

  • The Two Wheeler Sales had a double digit growth of 11.6% in Sep 2020 v/s Sep 2019. The overall two wheeler sales managed to cross 18 Lakh units in Sep 2020.
  • Hero Moto Corp was the No.1 Two Wheeler manufacturer in Sep’20 and the OEM sales grew by 16.1% YoY. Its Market Share increased too by 1.46% to 37.7%.
  • Honda registered the Market Share fall of -1.61% even though the sales grew by -9.9%.
  • Bajaj Auto volumes shot up the highest by 23.8% YoY and it was able to increase its market share by 1.16%.
  • Suzuki Motorcycles volumes was almost flat and market share dropped to 3.52% as well!




Market Share Graph –

Atul Auto outsells Mahindra Three Wheelers in September 2020!

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Mahindra Three Wheelers struggled due to the delay in launching the BS6 avatar of its flagship three wheeler brand Alfa. Hence OEMs like Atul Auto & TVS gained clear lead over M&M in Three Wheeler Sales.

OEM wise Three Wheelers Sales / Registration Figures – 

Source: FADA research
  • Bajaj Auto maintained its Numero Uno spot. However; it registered a fall of -64% YoY and its market share declined too by -5.3%.
  • Piaggio YoY sales fell by -49% and it could sell only 5,394 units in September 2020. It anyhow recorded a Market Share increase of 4.3%.
  • Rajkot based Atul Auto stood third in the list and fared better than the likes of TVS & Mahindra!
  • Due to Covid19 led Supply Chain disruptions; M&M could launch the BS6 range of three wheelers only in Oct’20. This has led to the OEM losing its third spot in the category & Mahindra lost pretty significant Market Share as well.
  • Do note that ‘Others including EV’ had the lowest YoY decline and also the highest Market Share increase (15.8%). We expect that the EV’s are rapidly catching up in the 3W space and is reflecting accordingly in the sales volumes.




Statewise Three Wheeler Sales Statistics – 

  • Bihar was the No.1 state in terms of 3 wheeler sales too! Around 4,776 units of 3 wheelers were sold in Bihar alone – which is almost 20% of the nation’s 3W sales volumes!
  • Bihar’s neighboring state UP came in a close second and 3,942 three wheelers were sold in Sep 2020.
  • West Bengal ranked third with sales of 1,941 units.

Note:

  1. The above numbers do not have figures from AP, MP, LD & TS as all these States/UT’s are not yet on Vahan 4.
  2. Vehicle Registration Data has been collated as on 06.10.20 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,254 out of 1,461 RTOs.

Segment wise Sales Analysis – 2020 (January to September)

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As expected; SUVs was the best performing segment and recorded the lowest YoY fall. Also Sedans registered the highest dip.

  • SUV/Crossovers have shown quick revival and gained market share
  • Largely helped by Hyundai Creta, KIA Seltos and Tata Nexon
  • Hatchback too had gained market share due to pent up demand
  • MUV segment is largely stable due to strong performance by Ertiga+XL6 and Renault Triber
  • Sedan suffered massively across the sub segments

Electric Passenger Cars Performance – 

  • Entry of Tata Nexon and MG eZS has changed the dynamics of EV landscape in 2020
  • Improved technology and SUV/Crossover silhouette is winning customer with its own charm

OEM Performance Analysis – CY2020 (January to September)

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We present a detailed Manufacturer wise performance analysis in this post basis their sales volumes in CY2020 (Jan to Sep).

Maruti and Hyundai have strongly maintained their market share





Race for #3 position

  • Given the current product and future pipeline, race for #3 position is between KIA, Mahindra and Tata

Tata Motors

  • With highly updated (Harrier, Nexon, Tiago & Tigor) and new (Altroz) products, Tata took strong lead in factory dispatches before prime festive season in India
  • Interesting to see the sustainability of high wholesale figures in coming months

Mahindra

  • Mahindra has lost the plot in 2020 due to slow introduction of BS6 engines in market





Honda

  • Honda too is struggling in absence of right SUV portfolio

Toyota

  • Toyota has lost volume, as, Innova and Fortuner sales is taking time to pickup
  • Glanza is filling in the void created by Etios twins and Corolla

Renault

  • New Product like Triber is adding volume to Renault’s kitty
  • Dated Duster with petrol only engine could not find many customers in BS6 age
  • Performance of facelifted Kwid too is subdued

Best Selling Cars Analysis – 2020 (January to September)

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The Top 10 cars sold in 2020 (Jan to Sep) contributed to over 52% of the cars sold in the Indian market! It had 7 models from Maruti+Nexa, 2 from Hyundai & 1 from Kia.

List of Top 10 cars sold in 2020 –

Rank OEM Model CY2020 CY2019 YoY
1 Maruti Alto 1,02,765 1,59,609 -35.6%
2 Maruti Swift 99,547 1,38,437 -28.1%
3 Maruti Baleno 96,113 1,31,114 -26.7%
4 Maruti Wagon R 95,655 1,16,177 -17.7%
5 Maruti Dzire 79,890 1,46,390 -45.4%
6 Kia Seltos 73,219 13,990 423.4%
7 Maruti Ertiga+XL6 68,788 77,893 -11.7%
8 Maruti Eeco 63,773 86,298 -26.1%
9 Hyundai Creta 60,357 79,070 -23.7%
10 Hyundai Grand i10 56,728 75,036 -24.4%
  • Alto continues to be India’s best selling car. However; Swift is just 3,218 units behind Alto and is closely following Alto’s lead.
  • Baleno too has jumped rankings impressively and sold almost equivalent units to that of Swift! If you include Glanza’s volumes – It would have been India’s No.1 Selling car! (Baleno-96,113 units + Glanza-13,168 units = 1,09,281 units)
  • Kia’s Seltos was the only Non-Maruti in the Top 6.




Top 30 Products in 2020 (January-September)

  • Those who migrated to shared mobility service (read – Ola/Uber/Meru), earlier, in Metros, have found themselves largely stranded in absence personal mobility during lockdown
  • Many of them, who can afford to buy car, seems to be buying new or used cars post lockdown
  • High volume of Swift, Baleno and Wagon R, which is quite close to Alto’s volume, seems to reflect trend of pent up demand
  • Thus entry level hatchback have lesser volume compared to slightly premium ones
  • Incidentally sub-4m SUV don’t have volume advantage over KIA Seltos and Hyundai Creta
  • In absence of diesel engine Maruti Dzire (41% mix in 2019) and Vitara Brezza has suffered tremendous volume losses
  • Maruti S Presso seems to be not so quite well accepted in the market, even 7 year old Hyundai i20 is doing better
  • Hyundai Santro’s second innings is not so successful anymore
  • Tata’s updated Tiago, Nexon and all new Altroz are doing quite well

Market Share of Top 30

Body Style of Top 30